A definition of eleganceBASELWORLD 2014: The Longines Elegant Collection
Since its earliest days, Longines has always focused on elegance. This quality can be found not only in its products but also in its communication, with the now famous slogan "Elegance is an attitude". So it comes as no surprise that the brand is now launching the Longines Elegant Collection, which comprises models that are the perfect embodiment of the classical design and sleek lines typical of Longines timepieces.
Available in three sizes and fitted with self-winding, mechanical movements, these watches offer a broad choice of dials, each presenting its own definition of elegance.
Well known for its classical designs, the Swiss watch brand is pleased to present the Longines Elegant Collection, a line of refined timepieces that represent its key value. Although elegance may be difficult to define, it can be recognised immediately; it can describe a lifestyle or a way of being, it is timeless and embodies a certain prestige. It has always been the essence of the Longines brand and is the key word in its slogan: "Elegance is an attitude". Unique and honest, this message places the products and culture of the brand known by its winged hourglass logo at the heart of its prestigious past.
According to Longines, elegance comprises simplicity and classical design. It therefore goes without saying that the Longines Elegant Collection includes round watches with sleek lines in three sizes: 25.50 mm, 34.50 mm and 37.00 mm. Displaying the hours, minutes and seconds, as well as the date, these models are available in steel or steel and rose gold cap, and certain versions are set with diamonds. Evoking the Longines watchmaking tradition, all models in this collection are fitted with self-winding movements. The visual lightness of the design is finished off with a bracelet made up of fine links.
For Longines, elegance is an innate quality that can be expressed in various ways. The Longines Elegant Collection thus offers a choice of dials, each presenting its own definition of the brand's core value. The dark dials are either in black lacquer decorated with diamond hour symbols or anthracite with diamond or applied hour symbols. The lighter-coloured dials include matt white decorated with painted Roman numerals or applied hour symbols, striped silver or mother-of-pearl with diamond hour symbols. The latter versions have black hour and minute hands, providing a pleasing contrast to remind us that elegance can sometimes bring a surprise too.