Longines DolceVita The Italian way of life enhanced by a timeless elegance
Since 1997 the Longines DolceVita collection has been the subject of fascination with its characteristic rectangular cases and its incomparable elegance. It represents the charm of the Italian way of life – la DolceVita. Winning the hearts of women all around the world, these models are available in steel or yellow gold, or in a delicate combination of steel and rose gold; some models are set with diamonds.
A magnificent square in Rome, sparkling under an Italian sun, a shady terrace in a small village or fine Italian cuisine – the DolceVita has become the embodiment of the laid-back Italian way of life, representing the pure pleasure and joy of living. The Longines DolceVita collection evokes such care-free moments surrounded by beauty that life offers us. Inspired by models created in the 1930s, the timepieces in the Longines DolceVita collection reflect the easy-going Italian way of life enhanced by the timeless elegance that is characteristic of Longines products.
The models in this Longines collection feature a rectangular case and are available in four different sizes with a multitude of different features that will satisfy all tastes. Models are available in steel, yellow gold or steel and rose gold, and all are fitted with quartz movements. Certain models are set with diamonds, which add an extra touch of refinement. The dials are either white, flinqué or mother-of-pearl.
Longines’ three ambassadors of elegance, the Oscar-winning actress Kate Winslet, the Bollywood icon Aishwarya Rai Bachchan, and the ravishingly beautiful actress and model from the Far East Chi Ling Lin, enjoy their first roles in the Longines DolceVita advertising spot that gives a contemporary twist to the traditional dolce vita. The film uses the particular atmosphere of the streets of old Rome, bathed in sunlight, as well as the natural elegance of the brand’s three amazons.
The Longines DolceVita collection is dedicated to those women who love the irresistible Italian way of life and who want to add a zest of DolceVita to their own daily life. The clever combination of timeless beauty and sleek design – a perfect example of Longines’ slogan Elegance is an Attitude – is bound to melt even the hardest of hearts.