Tradition and innovation united in a watchBASELWORLD 2013: Aerowatch and Toshiba present a world première
The Japanese Toshiba Group is innovation-driven and determined to play a significant role in the middle-range segment of the market for intelligent timepieces. It targets consumers who are fascinated by the latest technologies but also place emphasis on horological artistry and refined design.
Now manifested in a revolutionary watch, this seemingly contradictory combination is the outcome of a 10-month period of collaboration between Toshiba, the world's largest electronics and IT corporation, and Aerowatch SA, a watchmaking company with a heritage of over 100 years. Aerowatch is recognized the world over for its know-how and the outstanding quality of its timekeeping instruments.
The collaborative venture was a considerable challenge for the innovation-focused, family-owned enterprise. Originally specialized in the development of pocket watches, the company successfully evolved its business in the domain of wristwatches. Founded in 1910 in La Chaux-de-Fonds, the historic cradle of the worldwide watchmaking industry, Aerowatch has consistently aligned itself with the expectations of an ever-changing market. The amalgamation of traditional watchmaking skills with cutting-edge technologies marks a transition and a milestone in the rich history of the Swiss manufacturer.
The opportunity to collaborate with a major electronics and IT player allows Aerowatch to contribute to the development of new products and simultaneously advance traditional Swiss watchmaking techniques.
One of the special features of the new aesthetically appealing, avant-garde timepiece is that if offers virtually infinite variations in the design of dials and hands. The buyers of this high-tech watch can reconfigure and personalize its appearance to suit their preferences.
Endowed with classic smartphone applications and software developed by Toshiba's most talented engineers, the watch incorporates all the functionality of conventional timepieces.