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A collection of skeleton automatic watchesBASELWORLD 2012: Rotary introduces Jura CAL R.1000/2

“Les Originales”, the dedicated Swiss Made collection from Rotary Watches has been extended with the launch of the Jura CAL R.1000/21 collection of skeleton automatic watches, featuring Rotary’s first proprietary movement.

Fusing traditional and contemporary design elements, each model adheres to the unparalleled standards set by Rotary, the fourth generation family-owned Swiss brand that is sold in over 40 countries worldwide and which enjoyed record sales growth in 2011. 

The new Jura family all feature skeleton dials and open case backs and are to be supported in key markets with a high profile TV advertising campaign. The Jura range of 20 new skeleton models includes black and gunmetal ion plating to some models and three very distinctive pocket watches. 

In-keeping with the more traditional models under the “Les Originales” Swiss brand, the watches have a full skeleton dial that offers clear visibility of the branded automatic calibre which has a bespoke winged wheel rotor design and our branded CAL R1000/21.