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A Revival of a JEANRICHARD Model from 1990sSIHH 2012 Preview: The Highlands evokes Adventure in the great Outdoors

In the mid-1990s, the ‘Highlands by JEANRICHARD’ watch celebrated ‘the quintessence of nature’. Peter Beard’s stunning photographs, which featured in the Brand’s advertising visuals, captured the rich beauty of Africa’s nature and landscapes.

JEANRICHARD is once again celebrating this magnificent environment, this time illustrated by Nick Brandt’s beautiful photographs, by presenting an interpretation of the Highlands watch which remains faithful to the character of its precursor and is definitely made for adventure.


Combining a tonneau-shaped middle with a round bezel, the case of the Highlands takes a step away from convention for a resolutely contemporary look. With its generous dimensions (44.50x40mm), made from steel with a sand-blasted finish, the case underscores the model’s masculine appeal. Its robust construction and the use of a screw-down crown make it water-resistant down to 100 metres. The notched aluminium rotating bezel features a second time zone which will appeal to globetrotters. The dials are coloured to evoke the nature of Africa, taking their inspiration directly from the original model and offering perfect readability thanks to their luminescent hands and numerals. The Highlands Sand is equipped with an ecru dial, the colour of desert sand, the black of the Highlands Ebony echoes the colour of ebony wood and the Highlands Baobab features a khaki dial which reflects the colour of the iconic African tree.

The sapphire crystal case-back reveals the JR1000 movement, developed and produced in the brand’s own workshops. Robustness, accuracy and reliability ensure optimal performance in any conditions. However, the expertise employed in its development and the quality of its production have not diminished the attention given to the finishes.

The Highlands is supplied with two straps, one fabric and the other calfskin, in harmonious tones. The buckle’s built-in security system is perfectly adapted to the conditions to which the watch is likely to be exposed…