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Time flies but diamonds are foreverTAG Heuer presents the Formula 1 Lady Steel and Ceramic

The cycle of time in women’s life, this constant flow we all would like to suspend for a minute, an hour or a year is inflexible. As immutable and unalterable as Ceramic. Forever is Diamonds’ unique shine. Both meet in the Formula 1 Lady Steel and Ceramic, the highly successful feminine timepiece launched in 2010.

With this new Pavée edition, TAG Heuer’s fashion icon takes dazzle to its most generous expression: a uniquely mysterious and feminine timepiece that personifies the myriad richness of the TAG Heuer woman and that exudes one of the prestigious brand’s most distinctive creations, the Formula 1.

Suspending time on our wrist with the eternity of diamonds, deluxe light catchers, fully setting the bezel and the dial up to the pavé heart for total star power… An exquisite and captivating alliance of endless glitter with a deep black ceramic, making this timepiece everything but flashy, yet with a seductive flair and a touch of sex appeal… TAG Heuer’s new Formula 1 Lady Steel and Ceramic Pavée gives a woman what she wants.

Diamonds? An illuminating idea

A bold yet feminine 37mm case circumference in polished stainless steel supports the signature Formula 1 bezel that sets 84 Wesselton diamonds. The 12 deep black high quality ceramic inserts underline the sparkles by contrast, making the watch reminiscent of a dazzling flower. Its gorgeously feminine and smooth bracelet, an eye-catching combination of deep black ceramic and polished stainless steel, is held secure by the stainless steel “butterfly” folding clasp – designed to be effortlessly opened and closed for women on-the-go.

Dial heart is replete with 54 glittering Wesselton diamonds and surrounded by 10 stones used as hour markers, a date window at 3 o’clock and TAG Heuer three dimensional monochromatic logo at 12 o’clock. Each and every single one of these diamonds has been set with 4 stainless steel beads closed by hand. Polishing each jeweled part of this timepiece requires the highest level of expertise to give the setting the utmost level of shine without loosening the stones. Quality tests are performed all throughout the production.

Overall carat of this jewelled TAG Heuer Formula 1 Lady Steel and Ceramic Pavée reaches a sizzling 0.65ct. TAG Heuer designers and engineers exchanged expertise and know-how with jewellers to find the perfect balance between startling shine and technical requirements. Together, they studied the optimal location of each stone to make the most of the light reflection and raise this timepiece to the top of best value for money jewelled timepiece.

Like all Formula 1 watches, the ravishing new Formula 1 Lady Steel and Ceramic Pavée has all the architecture and assets you expect from TAG Heuer: high-precision movement; scratch-resistant sapphire crystal; water resistance to 200 meters.

For Femmes-Fatales and fashion forward urbanites, TAG Heuer’s Formula 1 Lady Steel and Ceramic Pavée is so TAG Heuer and beyond: a brilliant myth in the making, at once sexy, sophisticated and utterly enchanting. Passion, luxury of essence and indulgence are key to the uncommonly poised and confident women who will wear TAG Heuer’s most assertively feminine timepiece.