BASELNEWS 2010Explore the world of Art Deco: MIDO BELLUNA GMT
The Belluna line continues to explore the world of Art Deco with a design GMT model displaying bright and stylish contours. Inspired by the Chrysler Building, the most famous of New York skyscrapers, the design of this watch captures remarkable features of this jewel of Art Deco architecture.
The Belluna pays creative tribute to one of New York's landmark skyscrapers, the Chrysler Building. With its impressive metal-clad steel frame and streamlined silhouette, surmounted by a spire which is lost in the clouds, this building has been one of the most admired monuments in the world for nearly a century. Its perfectly successful architecture, a skilful blend of elegance and strength, has been the source of inspiration of this new Mido model.
The watch design recalls the remarkable features of this jewel in the crown of Art Deco architecture. The steel case embodies the understated geometrical forms which still attract keen admiration for this 1930s style. Its formal simplicity endows this timepiece with strong structural cohesion. The curves are harmonious and unusually soft, but the interest stems from the contrast created by the presence of the indexes with their straight lines and right angles. The hands are reminiscent of the arrow that rises majestically over the New York skyline. Reading of the second time zone is very clear thanks to a hand which completes one revolution in 24 hours.
The innovation and bold approach which permitted the construction of this prestigious monument are repeated in the technical elements which will surely attract male buyers who are sensitive to these qualitative values. A sapphire crystal protects the dial and guarantees a scratch-resistant surface, The transparent back is screw-fitted, as too is the crown. The Belluna model is water-resistant up to 100 meters. A genuine leather strap, fitted with a folding clasp, adds the final touch of classical elegance for a watch which will come as an agreeable surprise to lovers of timeless aesthetics. This model is also available with a stainless steel strap.
The Belluna faithfully reflects the philosophy which has established the reputation and success of the Swiss watchmaking house: design with clear and assertive lines allied to technical mastery and choice of the finest materials and components. This ambition is perfectly mastered in the different models and illustrated once again in this new line designed in Le Locle.