Elegance AboardRemarkable tradition: The special Concorso edition of the LANGE 1 TIME ZONE
This timepiece seems to feel exceptionally at ease in the company of precious automotive icons. It certainly cuts a good figure both at the wheel of a 100-year-old Rolls-Royce Silver Ghost Austrian Alpine Trials Car and in a present-day BMW i8. There's something that the time-zone watch with the prominent outsize date does not reveal at first sight: it is heir to a tradition that dates farther back than the history of the automobile.
When Bertha Benz set out for a first ride in the countryside with three-wheeled Patent Motorcar No. 3 in 1888 to dispel the concerns of potential customers with regard to the new technology, A. Lange & Söhne was already a famous international watch brand. And when the Rolls-Royce pictured here was delivered, Lange had already been granted more than 40 patents; the company's customers included observatories, polar expedition leaders, kings, and emperors.
This heritage and a passion for technology, style, and elegance come alive to those who wear a Lange watch on their wrists today – also when it is presented as a prize for the most attractive automobile at the Concorso d'Eleganza Villa d'Este. Or, when a photographer places it on the dashboard of a vehicle whose history is as exciting as that of the A. Lange & Söhne brand.