TrustedWatch - All about watches




Double circumnavigation of the world! Endurance test for three watches from Mühle-Glashütte

(05/2009) With a double circumnavigation of the world Bernt Lüchtenborg, Yachtsman of the Year 2007, and three watches from Nautische Instrumente Mühle-Glashütte are taking up a murderous challenge: 65,000 nautical miles non-stop, more than 15 months of sea air and salt water as well as the icy temperatures of an Antarctic winter are awaiting man and material. The endurance test begins on 27 June 2009.

A. Lange & Söhne - Curtain up for act two

(05/2009) A. Lange & Söhne is extending its involvement in the Salzburg Festival for a further two years. The renowned German watch brand has provided support for operatic productions at the Salzburg Whitsun Festival since 2007. Under the musical directorship of Riccardo Muti the Salzburg Festival has quickly succeeded in establishing itself as a world-class event that has proved to be an extremely attractive communication platform for the sponsor.

Feminine self-awareness Successful photographer, Nela König, has her own point of view

(05/2009) Nela König, the new protagonist of Carl F. Bucherer has also realized her dream. For years the 37-year-old Berliner has been traveling throughout the world as a much in demand photographer, mostly to make portraits of international stars from the world of films and music. In her sights, she has already captured Sting, Nelly Furtado, Gwen Stefani and Peter Ustinov. For Nela König, the fascination of her profession does not lie in producing touched up, commercial pictures of the glamour world.

Winds of Hope BREITLING initiates another ROUND-THE-WORLD Balloon Flight

(05/2009) To celebrate the 10th anniversary of the world’s first nonstop round-the-world hot-air balloon flight, Breitling is organizing another voyage that will circle the globe with Brian Jones in a replica of the famous Breitling Orbiter 3. Punctuated this time around by a number of stopovers on all continents, this adventure is intended to raise funds for the Winds of Hope foundation which emerged from the wave of enthusiasm generated by the grand historical record set in 1999.

Passion An Exceptional Man of the Watches: Gerd-Rüdiger Lang

(05/2009) Watches are his passion. In a unique interview, Gerd-Rüdiger Lang, who has chosen to live in Munich, delivers insight into his lifework. He wears the symbol of his passion on his forehead: his watchmaker’s eye loupe. He always has it on him, even now in the interview. The thoughtful and thorough founder and proprietor of Chronoswiss is a passionate watchmaker in the literate sense.

David Beckham promotes Motorola Aura – A Mobile Phone Inspired by a Luxury Watch

(05/2009) Motorola presents AURA, an exclusive cellular phone which was inspired by luxury watches, craftsmanship and creative design. It deliberately breaks established convention and re-establishes artistry in the design and manufacturing of mobile devices. The world’s first mobile phone with a circular display was inspired by timeless and beautiful luxury watches.


(05/2009) Captivating model, actress and popular TV hostess, Lisa Ray, like Rado’s sophisticated and innovative timepieces, continues to win the hearts of communities all over the world. As Rado’s loyal brand ambassadress for five years, Lisa has indeed carried the Swiss brand’s watches with style and elegance.

Who invented it? Nicolas Hayek tried to prevent his biography from being written

(05/2009) Nagel & Kimche will publish «Mister Swatch, Nicolas Hayek and the secret of his success» on 7 September 2009. The renowned economic journalist Jürg Wegelin has written the book. He has known and has followed Hayek for more than 30 years now. Wegelin has researched in Hayek’s native Lebanon and interviewed virtually 60 former companions, colleagues and competitors for his book project.

Chinese market BLANCPAIN doubly rewarded for its consistent exellence

(04/2009) The increasingly knowledgeable and sophisticated Chinese market is a particularly useful barometer within the watch industry, and positive signals from this part of the world are thus especially noteworthy. Blancpain is therefore doubly proud to be the recipient of two new awards that further reinforce its enviable reputation in the luxury watch business.

Ladies Golf Night CIMIER: Proud winners

(04/2009) On the occasion of the 2nd Ladies Golf Night at the indoor facility in Horn on the shores of Lake Constance CIMIER was able to present two proud winners with a unique timepiece. The prizes were awarded for hitting closest to the mark in the „Nearest to the Pin“ contest.

CIMIERs newest models were introduced on the occasion of a fashion show featuring the current Mr. Switzerland.

Spirit of innovation and an ongoing quest for perfection Jaeger-LeCoultre and Aston Martin Racing at the Le Mans 24 Hours

(04/2009) Jaeger-LeCoultre and Aston Martin, two marques bound together for several years in a similar spirit of innovation and an ongoing quest for perfection, are now shifting their cooperation up another gear. Jaeger-LeCoultre is extending its relationship with Aston Martin by becoming the official Watch Partner of Aston Martin Racing within a three year technical partnership.

BASELNEWS Sports Legends Cocktail at Baselworld

(04/2009) Tanja Frieden, Jörg Stiel, Karli Odermatt, Heini Hemmi, and Walter Tresch – the CIMIER Sports Legends Team meets at the Sports Legends Cocktail on the occasion of Baselworld 2009. CIMIER emphasizes its slogan „Fascinating Times“ with brand ambassadors who have become legends in their own time – known for their achievements and truly fascinating moments in sports history.

Hublot PalmaVela – the wind in our sails!

(04/2009) The 2009 edition of the Hublot PalmaVela race was recently held in the bay of Palma in superb conditions, and this year took on a new dimension, thanks to the noticeable presence of 20 Maxis. The regattas organised by the Real Club Nautico de Palma, and sponsored by Hublot, are the first on the Mediterranean circuit to bring together so many different classes of boats.

Tissot celebrates the first woman to win an IndyCar® race

(04/2009) In April 2008, Danica Patrick made history when she became the first woman ever to win a race in the IndyCar® Series. The 2009 Limited Edition watch of this Tissot ambassador celebrates her success – and her unrivalled ability to combine dynamism with stylish femininity. The new Tissot T-Race Danica Patrick fuels precision-timekeeping with elegant design in a limited edition of 4,999 pieces.

Tissot 2009 PRC 100 Michael Owen Limited Edition

(04/2009) In 2009, Tissot marks its eleventh year of successful partnership with English football star, Michael Owen, with a special limited edition watch. The Tissot 2009 PRC 100 Michael Owen Limited Edition teams dynamism with elegance in a stylish chronograph. A sophisticated silver and black colour combination integrates the colours of Michael Owen’s national team and his squad number ‘10’, to bring luck to the 4,999 wearers of this limited edition.

BASELNEWS: The Arctic Challenge with Susi Erdmann

(03/2009) Whether in the arctic, the desert, or the ocean, the robust timepieces of the Timemaster series by Chronoswiss really get around. The sporty Timemaster has proven itself once again, this time as a poised companion for Susi Erdmann. An athlete holding several world champion titles in luge and two-man bobsledding, she had the opportunity to prove herself during an arctic decathlon in Canada’s Yukon.

CASIO Announces New Partnership with Red Bull Racing Formula 1 Team

(03/2009) CASIO Computer Co., Ltd., announced today that it has signed a contract with the Red Bull Racing Formula 1 team to serve as a Red Bull Racing Official Partner for the 2009 season. Under the sponsorship agreement, Red Bull Racing will act as brand ambassador for CASIO’s EDIFICE line of analog metal watches for men.

Carl F. Bucherer New Partner of Rinspeed Concept Cars

(03/2009) Cars that drive over water. Cars that drive under water. Cars with transparent bodywork. The Concept Cars, which Frank M. Rinderknecht is developing, give a new meaning to mobility. They are the work of a person, who follows his own path without deviation, just as Carl F. Bucherer, the founder of the Luzern-based watch brand, once did. This was also one of the reasons prompting CEO Thomas Morf and vice-president Marketing Bruno Jufer to get involved as a partner of the Rinspeed sQuba.

A combination of unconventional contemporaries: Alfredo Häberli and Carl F. Bucherer

(03/2009) Independence, passion and diligence are the values on which the Carl F. Bucherer watch brand is built. The company’s nearly 90 years of watchmaking history promise tradition and the name a byword for integrity. The pioneering spirit and vision of Carl Friedrich Bucherer, who launched his first watch collection in 1919 in Switzerland’s Lucerne, together with the modernity of the 21st century galvanise today’s strongly profiled watch brand.

Man of the Year: Jean-Claude Biver

(03/2009) Today in Nyon, Hublot’s CEO was awarded a new honour from specialized journalists. He was elected “Man of the Year” by Eugenio Zigliotto (Orologi da Polso, Italy), Gabriel Tortella (Tribune des Arts, Switzerland), Stephan Ciejka (La Revue des Montres, France), Pierre Jacques (GMT, Switzerland) and Grégory Pons (Business Montres, watchmaking planet).

Walter Lange gives apprentices very personal insights

(01/2009) The relationship between Walter Lange and his watches is a special one. Just like his great grandfather Adolph Lange, he devoted his strength to improving the mechanical time measurement. But he not only loves his watches, he also loves the people of his hometown Glashütte. In the pre-Christmas season, the 85-year-old company founder Walter Lange granted his trainees a very special experience.

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