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(05/2009) With a double circumnavigation of the world Bernt Lüchtenborg, Yachtsman of the Year 2007, and three watches from Nautische Instrumente Mühle-Glashütte are taking up a murderous challenge: 65,000 nautical miles non-stop, more than 15 months of sea air and salt water as well as the icy temperatures of an Antarctic winter are awaiting man and material. The endurance test begins on 27 June 2009.
(05/2009) A. Lange & Söhne is extending its involvement in the Salzburg Festival for a further two years. The renowned German watch brand has provided support for operatic productions at the Salzburg Whitsun Festival since 2007. Under the musical directorship of Riccardo Muti the Salzburg Festival has quickly succeeded in establishing itself as a world-class event that has proved to be an extremely attractive communication platform for the sponsor.
(05/2009) Nela König, the new protagonist of Carl F. Bucherer has also realized her dream. For years the 37-year-old Berliner has been traveling throughout the world as a much in demand photographer, mostly to make portraits of international stars from the world of films and music. In her sights, she has already captured Sting, Nelly Furtado, Gwen Stefani and Peter Ustinov. For Nela König, the fascination of her profession does not lie in producing touched up, commercial pictures of the glamour world.
(05/2009) Manufacture Jaeger-LeCoultre, the reference in Swiss fine watchmaking, is inaugurating a new showcase in Cannes to present its collections and its exceptional expertise. Cannes thus becomes the third Jaeger-LeCoultre Boutique in France, alongside the two already located on the Place Vendôme in Paris and in Lyon, and the 28th boutique worldwide.
(05/2009) To celebrate the 10th anniversary of the world’s first nonstop round-the-world hot-air balloon flight, Breitling is organizing another voyage that will circle the globe with Brian Jones in a replica of the famous Breitling Orbiter 3. Punctuated this time around by a number of stopovers on all continents, this adventure is intended to raise funds for the Winds of Hope foundation which emerged from the wave of enthusiasm generated by the grand historical record set in 1999.
(05/2009) Watches are his passion. In a unique interview, Gerd-Rüdiger Lang, who has chosen to live in Munich, delivers insight into his lifework. He wears the symbol of his passion on his forehead: his watchmaker’s eye loupe. He always has it on him, even now in the interview. The thoughtful and thorough founder and proprietor of Chronoswiss is a passionate watchmaker in the literate sense.
(05/2009) The German Watch Museum Glashütte received Saxon Prime Minister Stanislaw Tillich on 5 May 2009. Mayor Frank Reichel as well as Deputy Mayor Andreas Loose welcomed Mr. Tillich in the name of the city. The foundation’s managing director Michael Kicherer also cordially welcomed the visitor from the capital, who was accompanied by District Administrator Michael Geisler.
(05/2009) Motorola presents AURA, an exclusive cellular phone which was inspired by luxury watches, craftsmanship and creative design. It deliberately breaks established convention and re-establishes artistry in the design and manufacturing of mobile devices. The world’s first mobile phone with a circular display was inspired by timeless and beautiful luxury watches.
(05/2009) Captivating model, actress and popular TV hostess, Lisa Ray, like Rado’s sophisticated and innovative timepieces, continues to win the hearts of communities all over the world. As Rado’s loyal brand ambassadress for five years, Lisa has indeed carried the Swiss brand’s watches with style and elegance.
(05/2009) Nagel & Kimche will publish «Mister Swatch, Nicolas Hayek and the secret of his success» on 7 September 2009. The renowned economic journalist Jürg Wegelin has written the book. He has known and has followed Hayek for more than 30 years now. Wegelin has researched in Hayek’s native Lebanon and interviewed virtually 60 former companions, colleagues and competitors for his book project.
(04/2009) The increasingly knowledgeable and sophisticated Chinese market is a particularly useful barometer within the watch industry, and positive signals from this part of the world are thus especially noteworthy. Blancpain is therefore doubly proud to be the recipient of two new awards that further reinforce its enviable reputation in the luxury watch business.
(04/2009) On the occasion of the 2nd Ladies Golf Night at the indoor facility in Horn on the shores of Lake Constance CIMIER was able to present two proud winners with a unique timepiece. The prizes were awarded for hitting closest to the mark in the „Nearest to the Pin“ contest.
CIMIERs newest models were introduced on the occasion of a fashion show featuring the current Mr. Switzerland.
(04/2009) Jaeger-LeCoultre and Aston Martin, two marques bound together for several years in a similar spirit of innovation and an ongoing quest for perfection, are now shifting their cooperation up another gear. Jaeger-LeCoultre is extending its relationship with Aston Martin by becoming the official Watch Partner of Aston Martin Racing within a three year technical partnership.
(04/2009) Tanja Frieden, Jörg Stiel, Karli Odermatt, Heini Hemmi, and Walter Tresch – the CIMIER Sports Legends Team meets at the Sports Legends Cocktail on the occasion of Baselworld 2009. CIMIER emphasizes its slogan „Fascinating Times“ with brand ambassadors who have become legends in their own time – known for their achievements and truly fascinating moments in sports history.
(04/2009) The 2009 edition of the Hublot PalmaVela race was recently held in the bay of Palma in superb conditions, and this year took on a new dimension, thanks to the noticeable presence of 20 Maxis. The regattas organised by the Real Club Nautico de Palma, and sponsored by Hublot, are the first on the Mediterranean circuit to bring together so many different classes of boats.
(04/2009) In April 2008, Danica Patrick made history when she became the first woman ever to win a race in the IndyCar® Series. The 2009 Limited Edition watch of this Tissot ambassador celebrates her success – and her unrivalled ability to combine dynamism with stylish femininity. The new Tissot T-Race Danica Patrick fuels precision-timekeeping with elegant design in a limited edition of 4,999 pieces.
(04/2009) Jack W. Heuer is one of the few living legends of the Swiss watch industry. He is Honorary President of the company TAG Heuer and the great-grandson of the company’s founder, Edouard Heuer. His knowledge of the Swiss watch industry is as unique as his knowledge of the brand itself. It was he who launched true classics as the CARRERA, the AUTAVIA and the MONACO.
(04/2009) Over the past several years, Certina and Swiss-born stuntman Oliver Keller have enjoyed a close and fruitful business partnership. As one of Hollywood’s most sought- after stuntmen, Oliver Keller is known for split-second precision, reliability and nerves of steel, making him an ideal ambassador for Certina’s product line DS Cascadeur (French for stuntman).
(04/2009) CASIO Computer Co., Ltd., announced today that the G-SHOCK brand of shock-resistant watches will provide support for the 2009 Red Bull Air Race World Championship, brings world-class race pilots together in a global motor sport competition based on speed and skill. G-SHOCK will be an Official Team Supporter of the Red Bull Air Race World Championship.
(04/2009) In 2009, Tissot marks its eleventh year of successful partnership with English football star, Michael Owen, with a special limited edition watch. The Tissot 2009 PRC 100 Michael Owen Limited Edition teams dynamism with elegance in a stylish chronograph. A sophisticated silver and black colour combination integrates the colours of Michael Owen’s national team and his squad number ‘10’, to bring luck to the 4,999 wearers of this limited edition.
(03/2009) For CERTINA and the BMW Sauber F1 Team, 2009 marks the fifth year of a partnership crowned with success. As we have grown accustomed to seeing in recent racing seasons, the CERTINA logo will adorn the race lollipop – the small sign used to signal to drivers the end of their pit stop – and the helmets and overall cuffs of team drivers Robert Kubica and Nick Heidfeld.
(03/2009) Whether in the arctic, the desert, or the ocean, the robust timepieces of the Timemaster series by Chronoswiss really get around. The sporty Timemaster has proven itself once again, this time as a poised companion for Susi Erdmann. An athlete holding several world champion titles in luge and two-man bobsledding, she had the opportunity to prove herself during an arctic decathlon in Canada’s Yukon.
(03/2009) CASIO Computer Co., Ltd., announced today that it has signed a contract with the Red Bull Racing Formula 1 team to serve as a Red Bull Racing Official Partner for the 2009 season. Under the sponsorship agreement, Red Bull Racing will act as brand ambassador for CASIO’s EDIFICE line of analog metal watches for men.
(03/2009) Cars that drive over water. Cars that drive under water. Cars with transparent bodywork. The Concept Cars, which Frank M. Rinderknecht is developing, give a new meaning to mobility. They are the work of a person, who follows his own path without deviation, just as Carl F. Bucherer, the founder of the Luzern-based watch brand, once did. This was also one of the reasons prompting CEO Thomas Morf and vice-president Marketing Bruno Jufer to get involved as a partner of the Rinspeed sQuba.
(03/2009) Independence, passion and diligence are the values on which the Carl F. Bucherer watch brand is built. The company’s nearly 90 years of watchmaking history promise tradition and the name a byword for integrity. The pioneering spirit and vision of Carl Friedrich Bucherer, who launched his first watch collection in 1919 in Switzerland’s Lucerne, together with the modernity of the 21st century galvanise today’s strongly profiled watch brand.
(03/2009) Today in Nyon, Hublot’s CEO was awarded a new honour from specialized journalists. He was elected “Man of the Year” by Eugenio Zigliotto (Orologi da Polso, Italy), Gabriel Tortella (Tribune des Arts, Switzerland), Stephan Ciejka (La Revue des Montres, France), Pierre Jacques (GMT, Switzerland) and Grégory Pons (Business Montres, watchmaking planet).
(02/2009) Baume & Mercier & Me, the slogan adopted by the Swiss watch brand Baume & Mercier, is embodied this year by two new personalities with which it shares many similarities: internationally recognized, while remaining totally authentic and profoundly human.
(02/2009) On the anniversary of the first century of the Morgan company, Hublot has produced a special Big Bang whose design has been inspired by the AeroMax car: the Aero Bang Morgan. Jean-Claude Biver presented it today in Malvern (GB), at the jubilee firm’s headquarters, in the presence of Charles Morgan.
(01/2009) Brad Pitt had been the ambassador for TAG Heuer for six years, but his contract recently expired. However, the Swiss watch brand was looking for a new and young face.
(01/2009) The relationship between Walter Lange and his watches is a special one. Just like his great grandfather Adolph Lange, he devoted his strength to improving the mechanical time measurement. But he not only loves his watches, he also loves the people of his hometown Glashütte. In the pre-Christmas season, the 85-year-old company founder Walter Lange granted his trainees a very special experience.