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LeBron James Audemars Piguet

Commitment to excellence, skilled technique and unwavering generosity Audemars Piguet announces LeBron James as new global brand ambassador

Audemars Piguet announces the appointment of NBA basketball player LeBron James as the new global brand ambassador. Audemars Piguet, the world's oldest watch manufacturer still in the hands of its founding families has chosen LeBron for his commitment to excellence, skilled technique and unwavering generosity - values shared by these two legends.

In addition to representing the brand on the international stage, LeBron will collaborate with Audemars Piguet to create a special limited-edition watch. LeBron has decided to donate the proceeds from any future auctions of his timepieces to his namesake charity, the LeBron James Family Foundation and its children’s related activities. This partnership is another chapter in Audemars Piguet’s long-standing tradition of philanthropy. LeBron proudly joins an elite roster of brand ambassadors including race car icon Michael Schumacher, Leo Messi who is currently considered the best football player in the world, cricket legend Sachin Tendulkar, and top professional golfers such as Lee Westwood, Graeme McDowell, Rory McIlroy and Vijay Singh.

Audemars Piguet and I strive for excellence in all our endeavors,” said LeBron. “I am honored to be the next global brand ambassador and join the ranks of industry greats who have previously represented the brand. “I am also excited to collaborate with AP on an exclusive timepiece that will be the ultimate symbol of our partnership,” adds LeBron.