Carrera de la MujerBaume & Mercier Team of 250 Women
Baume & Mercier’s first participation in the “Carrera de la Mujer” proved a remarkable success. The watch manufacturer managed to mobilize two hundred and fifty women willing to keep step with the pace set by the Baume & Mercier team. The splendid pink shade of the jerseys attracted plenty of attention along the pathways of the Retiro, the large park in central Madrid, and lent a welcome touch of color to an annual event that has become a well-established tradition.
Baume & Mercier could not have hoped for a finer response to its proposal to support an association dedicated to the fight against breast cancer. As a means of testifying to its solidarity with the women who initiated the race which is now in its seventh edition, Baume & Mercier had set up its own pavilion on the Paseo de Coches at the heart of the Retiro park. The sale of the precious solidarity bracelets, which gave people access to the prize draw for two prestigious watch creations bearing the brand signature, were a great success among the public and contributed to raising funds for the association.
Paula Vázquez and Dafne Fernandez
Two exceptional “godmothers”, actress Paula Vázquez and dancer Dafne Fernandez, added a glamorous touch to the event. They were entrusted with the pleasant task of presenting Baume & Mercier watches to the two winners of the prize draw, as well as to Lola Chico Perles, the first athlete to cross the finishing line. She exclaimed: “I am very happy to have lent my support to this sporting event. I am also delighted to have received such a beautiful watch!”
The two godmothers were also thrilled to be partnering Baume & Mercier for such a special day, on which Spain was celebrating Mother’s Day. Paula Vázquez pointed out that “solidarity is more necessary than ever and research must receive the funds that are indispensable in the fight against breast cancer. I am proud to be able to make my own modest contribution and to associate with the efforts undertaken by Baume & Mercier”. Virginia Maestro, lead singer of the Labuat music band, along with the famous conductor Dario Barrio, an athlete passionately dedicated to running, also showed their support by selling solidarity bracelets.
Through this initiative, Baume & Mercier has once again demonstrated the scope of its commitment to women, particularly in this year marking the centenary of the International Women’s Rights Day. The Swiss watch manufacturer wished to commemorate the 180th anniversary of its foundation through various solidarity actions and by presenting a broad range of women’s collections, a segment that has contributed to forging the brand’s reputation and has earned it benchmark status among women of the past and present.