First partnership Hublot joins the AUTOMOBILE CLUB DE FRANCE
The oldest Automobile club in the world is opening it s doors to the Swiss watchmaking company Hublot for the first partnership in it s history. Hugues de Rouret and Jean-Claude Biver are explaining the reasons which encouraged them to join forces in Paris today. The main fruit of this alliance will be the creat ion of a watch in the AFC colours, a percentage of the royalties from which will be donated to the Fondation ICM (Inst itute for Cerebral and Medullary Disorders).
Since its very beginnings in 1895, this members' club has brought together pioneers, inventors and entrepreneurs driven by the development potential the automobile can offer, both in terms of technological advances and the notions of freedom and fantasy that it represents. These gentlemen drivers have never formed a partnership with a major brand name, until now. Under the aegis of their management company (S.G.A.C.F.), they have accepted this challenge.
Hublot's CEO, Jean-Claude Biver, a trailblazing, impassioned entrepreneur, was captivated by the potential synergies between his watchmaking brand and the Club Automobile. These synergies do not just relate to the values that they share: a respect for tradition, expertise, technological advances, but also, and above all, they provide an opportunity to support the Fondation ICM (Institute for Cerebral and Medullary Disorders), one of the founding members of which is none other than Jean Todt, a distinguished name in the automotive world, member of the ACF, and President of the Fédération Internationale de l’Automobile … which is headquartered at the Automobile Club de France!
Jean-Claude Biver, along with Hublot, has always been involved in projects to support and champion disadvantaged children. Today, through this first association with the ACF, he is lending his support to the ICM project. This international research centre was set up to prevent, treat and compensate for the consequences of spinal cord injuries caused by sports and road accidents, and to find treatments for brain pathologies.
Hublot has created a limited edition men's and women's watch, a "drive" chronograph in the ACF colours. A black ceramic case and bezel surround the skeleton dial which reveals a section of the movement. A contribution from each watch sold will be donated to the fundamental and clinical research carried out by the ICM.