TrustedWatch - All about watches



Summit in the Premier LeaguePhoto shoot in Munich: A. Lange & Söhne met BMW

Cutting-edge design and technology concepts refine both automotive engineering and the world of time measurement. Two prestigious representatives of both disciplines met for a photo shoot in Munich a few days prior to this year’s Concorso d’Eleganza Villa d’Este.

For the second time now, A. Lange & Söhne is supporting this legendary competition for classic automobiles and avant-garde prototypes scheduled to take place in Como from 24 to 26 May 2013. The event showcases unique vintage cars and latest-generation prototypes in an impressive manifestation of the intimate links between tradition and progress. For the winner in the “Best of Show” category, A. Lange & Söhne has created a timepiece that is as unique as the automobile that takes the prize: an exclusive special model of the LANGE 1 TIME ZONE. The hand-engraved caseback of the watch displays the coat of arms of the Concorso d’Eleganza. And on its rotating city ring, Como stands for Central European Time.

Mechanical timekeeping instruments crafted by A. Lange & Söhne not only stand for tradition and artisanship, but also for innovative technical solutions that are ahead of their time. So it was only natural to initiate a dialogue between the most coveted award of the Concorso with a concept study that embodies nothing less than the sports car of the future. With the intelligent eDrive concept of the i8, BMW succeeded in overcoming the perpetual contradiction between abundant power and low fuel consumption. 356 HP contrasts against 2.7 litres per 100 km. The analogy in Lange’s product philosophy is the ongoing quest to push the boundaries in technical feasibility and to reconcile apparent opposites.