A steadfast spirit of conquestTwo Swiss symbols: CYRUS and Freddy Nock
Birds of a feather flock together... is one of the best-known proverbs, and it especially applies in this meeting of two Swiss symbols: Freddy Nock and CYRUS. Two independent entities, two strong characters, the same clear and long-lasting vision and a steadfast spirit of conquest.
Coming from one of the oldest dynasties in the circus world (the Nock family), Freddy Nock was initiated to tightrope walking at the age of four, but it was only later, around the age of ten, that he performed his first high wire walk. Like history repeating itself, it was at this same age that the young Cyrus, 2,500 years ago, was elected king by children of his own age, having asserted his personality at a very early age.
From 1998 to 2011, Freddy Nock set a series of world records, achieving the ultimate accolade, seven world records in seven days, in August 2011. Freddy Nock commands admiration when he tells us that at no time does he even consider the possibility of falling off the cable, whether walking it at temperatures of -15 degrees, with winds of 80km per hour, altitudes of 3,300 metres...
He never contemplated this, not just mentally, but also physically, because he never attaches a safety cable... He may fall; he may not grab hold. But is this not the mind-set of those who succeed? These people have such confidence in themselves, that they do not need to feel reassured. They are their own king. They decide what things will happen. They take charge of their own destiny. Is this not how one should look at life? Is this not true freedom?
CYRUS THE GREAT – "the king of three-quarters of the world" according to the writings at the time – a chain of victory after victory.
First Media, then Lydia, and finally Babylon. He never doubted that he would achieve victory. He knew he was born to be king, and never even considered defeat. His men truly venerated him and unquestioningly followed his orders. To such an extent that history tells us that some generals, CYRUS’s enemies, passed under his authority in the thick of battle! Cyrus had the qualities of those Great Men, whom nothing can resist. Starting from nothing (abandoned as a baby and sentenced to death just hours after his birth), Cyrus had a truly exceptional destiny awaiting him. Nothing could dissuade him.
In 2011, CYRUS, the independent Swiss watch brand, and Freddy Nock, met for the very first time. But then... how to reconcile two characters, so strong and independent? The answer can be read on the wrists.
Freddy Nock, during his exploits as a tightrope walker, walks on a long cable (each time longer, and higher for that matter, than before) with a balancing pole... Now imagine that this pole is replaced by two CYRUS watches, one on each wrist. And then Freddy Nock starts to walk on his steel cable with only the power of CYRUS as his source of balance.
As of 1 December 2011, all exploits of Freddy Nockwill be carried out with CYRUS watches on his wrists. Already the next world records are in sight, in Europe and in Asia. Prepare yourself for meaningful moments. Two spirits combine into one, and together, set off to conquer the world.