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Time for the classicsArmin Strom at the 2011 Menuhin Festival

For more than half a century the Menuhin Festival has been attracting countless thousands of music lovers to summery Saanenland. Founded in the year 1957 by Lord Yehudi Menuhin, the concert series today ranks among Switzerland’s most important classical events. With a diversified portfolio of national and international stars from the classical music scene, the festival in the Bernese Oberland enjoys worldwide acclaim.

For seven weeks, it offers its visitors an attractive programme of over fifty concerts, taking place from 15 July to 3 September 2011. This is the second year that Armin Strom is the main sponsor.

Armin Strom invites you to the concert

However, this year at the Gstaad festival away from the concert stages, there is much to experience. Armin Strom, as the Menuhin Festival’s official partner also invites you to its own lounge on the edge of town. In this way, there is a special opportunity for the many invited guests to get to know the Biel watch manufacturer better in stylish surroundings. Here, they can take a close look at individual watches, discover the new collections and experience first-hand the presentation of the ARMIN Manual Fire designed especially for the festival. Of course, to ensure that there is still plenty of musical enjoyment, the watch manufacturer is inviting its guests to the concerts taking place each evening.

Limited Edition for the Festival

This year, the Menuhin festival celebrates its 55th anniversary. For this occasion, the event’s partner, Armin Strom, has arranged a special surprise. The manufacturer has developed a limited edition of exactly 55 wristwatches, just for the jubilee. Linked to this year’s festival theme of “Fire and Sun”, a new model of the ARMIN Manual Fire series was designed in an exclusive version. For this special release, the gear train bridge on the underside of the movement has been embellished with hand-engraved flames and a musical pitch clef with some notes. The name of this new timekeeper is ARMIN Manual Fire Limited Menuhin Edition.