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Equestrian sportsLongines

A major milestone in Baden Racing’s historyLongines: New title sponsor of the Grosser Preis von Baden

Longines, a Swiss brand with a long tradition in watchmaking, is the new title sponsor of the Grosser Preis von Baden, Germany’s most prestigious and internationally renowned flat race. As part of the multi-year agreement, Longines will also act as the official timekeeper at the Iffezheim/Baden-Baden racecourse.

"Longines supports equestrian sports because they combine tradition, elegance and high-level performance", explains Walter von Känel, President of Longines. "They demand concentration, precision and experience, precisely those values that underpin our brand’s philosophy". As well as being the highlight of the «Grand Week» (27 August- 4th September), the Longines Grosser Preis von Baden is the centrepiece of the racing season at the Iffezheim track. This Group 1 competition, which is highly regarded both in Germany and abroad, is run over 2,400 metres and has prize money totalling 250,000 Euros. It is only one of seven races in this category to be held in Germany.

"This represents a major milestone in Baden Racing’s history. We are proud to have a partner whose name is associated with other celebrated racecourses like Ascot, Chantilly and Melbourne", confirms Dr. Andreas Jacobs, President of Baden Racing. "Our new partnership is further proof that Iffezheim race course is up there with the best. The Longines brand is the perfect sponsor for our major events."