Stephen Urquhart: We believe in America!OMEGA comes to Florida's Aventura Mall
OMEGA opened the newest member of its flagship boutique network at the popular Aventura Mall near Miami. The 888-square-foot OMEGA Boutique offers the brand’s entire product palette. The opening was celebrated with a dinner at the Soho Beach House in the company of OMEGA President Stephen Urquhart who was joined by members of the press and invited guests from the Miami area.
The Aventura Boutique extends a network which is one of the defining parts of OMEGA’s retail strategy. In December of 2000, the late Nicolas Hayek, then Chairman of the Swatch Group, made a bold announcement at the grand opening of the first OMEGA Boutique in Zurich. He said that OMEGA’s ambitious goal was to expand the corporate boutique network to include 50 retail shops devoted exclusively to OMEGA products within ten years. By 2008, OMEGA had already met that target. The Aventura store, as one of fourteen OMEGA boutiques scheduled to open in the United States in 2011, is a central component of the next phase of the brand’s retail growth.
“There are a number of reasons for us to build up our network in the U.S.A. We are in a strong position thanks to our global success and we believe in America. We are confident that it is an ideal time to make this major commitment there,” said Stephen Urquhart, President of OMEGA.