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Bode Miller & Hublot

Ski World Championships in 2011Hublot will be the official timekeeper

Hublot has today announced its partnership with the Alpine ski world championships and the Nordic ski world championships in 2011. The watch brand is reinforcing its involvement with the world of skiing. Already partnered with the enfant terrible of skiing, the American Bode Miller, Hublot is also sponsoring Dario Cologna, the best Swiss cross-country skier ever.

Hublot is reinforcing its image as a prestigious sports brand by signing a partnership with the World ski championships, for both the Alpine and Nordic ski disciplines. The title of "Official Timekeeper" now belongs to the Swiss watch brand, which will count the minutes and seconds on small screens during the competitions. Hublot will be at Garmisch-Partenkirchen from 7th to 20th February 2011 for the Alpine world ski championships, and in Oslo from 24th February to 6th March for the Nordic world ski championships. The Swiss watch manufacturer has also agreed to provide this role at the 2013 championships, which will take place in Austria and Italy

Hublot's connection to the skiing world is nothing new. With the champion Bode Miller as a prestigious ambassador for the brand, a limited edition chronograph in the skier's name was launched in December. Hublot is proud of Bode's victory in the super-combined race last week in Wengen!