The HUBLOT Boutique opens in Geneva
Today, in Geneva, the world capital of watchmaking, Hublot opened its first dedicated boutique in Switzerland. At the heart of the leading luxury brands area, Hublot will present its entire exclusive collection. After inaugurating its first world boutique in the rue St-Honoré in Paris in 2007, this year the brand celebrates Christmas on home ground!
Built and fitted out with fine and traditional – but also high-tech – materials, the boutique reflects the Art of Fusion, Hublot’s defining philosophy and ADN. A fusion between tradition and technology, but also a fusion of innovative materials such as granite and carbon, and featuring liquid crystal display windows. The bluish, ethereal backgrounds illuminate the watches, which appear to be floating; this creates a magical visual effect in each recessed window-display in the boutique, whether facing inside or out. Films retracing Hublot’s history are projected like a watermark onto a large transparent glass surface. One experiences here the true Hublot spirit, in addition to the warm welcome that the brand reserves for its clients.