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Vacheron Constantin appoints New Brand Manager for Middle East: Yassin Tag

Vacheron Constantin, the world’s oldest Swiss watchmaker in continuous operations, is pleased to announce that Mr Yassin Tag has been appointed as new Brand Manager for Middle East & Indian Subcontinent. Yassin Tag replaces Hugues de Pins, who has been recently appointed to the position of President of Vacheron Constantin North America. Prior to this new position, Mr. Tag was Area Sales Manager, Middle East & Indian Subcontinent, working closely with Mr de Pins from 2006 until early 2009. During these three years, he has notably contributed to increase the position, the recognition and the sales of the brand in the area.

Shortly after being born in Switzerland in 1975, Yassin Tag moved with his family to Egypt. Following graduation in Management and International Commerce from Ain Shams University, Cairo, he pursued MBA at Sorbonne University, Paris, France. Mr. Tag moved back to Switzerland in 2002 and joined the Maison Vacheron Constantin, the historic boutique in Geneva, as Sales Executive. He moved to Dubaï in 2006 as Area Sales Manager of Vacheron Constantin Middle East & Indian Subcontinent.

Yassin Tag’s promotion comes as a further affirmation of his abilities and commitment to the brand. As new Brand Manager of Vacheron Constantin Middle East & Indian Subcontinent, he will continue to develop the position and recognition of the brand in the luxury high-end watch category, based on unparalleled heritage, technical know-how, elegant and classic design, and exceptional hand-made finishing. He resides and is based at the Vacheron Constantin’s offices in Dubaï.