Express Growth: bruno banani
According to the current survey "Outfit 6" in the SPIEGEL, bruno banani is Germany´s fastest growing lifestyle brand. Thus, it already has become a real insider tip for watch enthusiasts and the watch industry. The coolness factor of bruno banani and the unconventional design attracts mainly young people and those who feel young at heart.
In 1994, bruno banani, the German lifestyle brand with the Italian-sounding name started out by manufacturing underwear - the main product of the brand. As a lifestyle brand, it has also become established in the segments watches, jewelry, handbags and shoes and even manages to cause a stir in the furnishing segment. Especially bruno banani’s watches seem to have become a fashionable cult object. "Our sales were very good," Arvid Gareis confirms, managing director of MAG Uhren Vertriebs-GmbH and responsible for the exclusive distribution of watches by bruno banani in Germany and Austria. "Towards the end of the year a substantial increase in turnover was recorded," he gladly reports.
The status of the watch as a cult object has now been enhanced by the new watch collection. Adhering to the principle of “eye-catching”, the new collection is inspired by the gods and the places of Greek mythology and is anything but ordinary and boring. The distinctive design features a square case and heavy leather straps. Moreover, rivets and seams give the new watches a bold look and convey a feeling of control and freedom alike – precisely that irresistible coolness.
Also for the upcoming spring and summer season, Arvid Gareis expects further growth. Large, massive watches with eye-catching details and materials for watchbands follow the latest trend. Jewelers benefit from strong sales, the increasing growth and the high profile of the brand with the price range from €89 to €179.