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Katrin Roth joins Maurice Lacroix

Katrin Roth has joined the watch manufacturer Maurice Lacroix in Zurich as International PR & sponsorship manager. Among other duties, the 33-year-old has been assigned with the establishment of an international PR network in a total of 60 countries where the luxury brand is marketed.

Moreover, Roth is now responsible for the strategic planning of international PR and sponsorship activities, national press relations in Switzerland as well as corporate communications. Katrin Roth previously worked as International PR manager at Swiss luxury cosmetics manufacturer La Prairie Group / Juvena and as a PR consultant in various agencies in Hamburg.