Maurice Lacroix is once again the exclusive watchmaking sponsor of the Zurich Film Festival and the Audience Award, which will draw special attention this year. As laudator, Maurice Lacroix brand ambassador Sir Bob Geldof in person will present the Audience Award on the closing night to the director of the winning film chosen by the festival audience. The winner receives one of the 36 special limited-edition timepieces designed for the Zurich Film Festival.