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» TW Steel unveils new White Diver model
Continuing TW Steel’s recent theme of adding new editions to existing collections, the brand ‘Big in Oversized Watches’ is pleased to unveil it’s exceptional new White Diver model[…] … Available in 45mm (TW94) and 48mm (TW95) editions, the new White Diver timepiece follows the success of the all-white 'Sensation' diver model, which was a prior exclusive collaboration in partnership with TW Steel’s Dutch distributor and the famed experiential party brand in The Netherlands[…] … Featuring a bold steel case and an aluminum bezel, the White Diver is an attractive highlight to the existing TW Steel Diver Collection given its sharp, crisp styling[…] … “I think we’ve added an exciting new dimension to our Diver range with the introduction of the White Diver model,” commented TW Steel’s Chief Design Officer, Ton Cobelens[…] … The steel case and aluminum bezel give the overall look and feel of the watch a very distinctive edge but one that’s very firmly associated with our Diver models[…] … ” Like all Diver watches in TW Steel’s collection, both the TW94 and TW95 feature a Miyota OS20 chronograph movement[…] … A family-owned company, headed by 28-year-old Chief Executive Officer and co-owner, Jordy Cobelens, TW Steel enjoys a reputation as an innovative and bold lifestyle brand available in over 80 countries worldwide[…]
» TW Steel – 5 Years of Big Time
TW Steel, the Dutch watch brand specializing in oversized watches, celebrates its fifth anniversary this month – highlighted by a beach party on Sunday 20th June at The Bloomingdale Club on the beach at Bloemendaal[…] … While the occasion will be celebrated appropriately, with a stellar line-up of DJ’s to keep the party going, for TW Steel CEO and co-owner, Jordy Cobelens, it marks a remarkable accomplishment for ‘The Watch in Steel’[…] … In advance of Sunday’s fifth anniversary party, the 27-year-old Chief Executive Officer took time out from his schedule to review what has been an amazing journey for TW Steel from a humble four-model collection in 2005 to worldwide distribution and the sponsorship of a Formula One team in 2010[…] … TW: Can you please share what the initial vision was for TW Steel back in 2005? Jordy Cobelens (JC): Well simply we noticed there was a gap in the market for an oversized watch at this particular price range[…] … TW: At what point did you realize that TW Steel had the potential to become a break-out lifestyle brand? JC: I think when we saw the brand selling really well in some of the first countries to take it on outside of Holland – most notably with little or no advertising[…] … We knew our first collection was strong but then after launching our second, that’s when I really began to believe we had something special and something capable of keeping TW Steel around for the long run[…] … TW: In your opinion, what is it that distinguishes the TW Steel brand within the watch business? JC: Firstly the design and then the price appeal to a lot of people[…] … A TW Steel wearer can’t be easily classified which I think is also appealing[…] … Anybody can wear a TW Steel watch, it’s not simply designed for just one particular demographic[…] … We have a mass appeal, from celebrities and sport stars through to the wider public who appreciate what TW Steel has to offer[…] … TW: Reflecting on your first five years, what are the stand-out moments in the growth of the company? JC: One of the key moments was committing to the A1GP World Cup of Motorsport in 2008[…] … TW: TW Steel is proudly Dutch – is there a work ethos you bring to the brand based on its Dutch roots? JC: We’re very family orientated[…] … We like them to become more than partners, we very much want them to become part of the TW Steel family[…] … TW: Can TW Steel grow too quickly as a brand? How do you manage its global development against the strength of more established brands? JC: I think in the beginning we had some critical stages, expanding rapidly with the subsequent introduction of a lot of new people[…] … It brought us a year of stability without the massive growth we saw in the first three years of TW Steel[…] … TW: As a young entrepreneurial CEO – do you think you have a unique perspective of the watch business compared to your more corporate peers? JC: I think I do[…] … TW Steel is completely different to anything else but also, don’t forget I have a lot of experience in the watch business from a young age[…] … A lot of people in the industry might not start until they’re in their mid-twenties but I was actively engaged by my mid-teens[…] … I’m passionate about TW Steel and I’m working non-stop to ensure its continued success[…] … TW: 2010 has seen the start of TW Steel’s partnership with the Renault F1 Team[…] … Has that elevated the brand in the mindset of the consumer and is the relationship delivering as a global platform? JC: The partnership with the Renault F1 Team has really taken TW Steel to the next level[…] … There is obviously a big job to do to reach out to the consumer through such a platform but people will see TW Steel as a serious watch brand off the back of our activation in Formula One with the Renault F1 Team[…] … TW: What are TW Steel’s short-term and long-term objectives? JC: Short term it’s simply to make a maximum return on our investment in the association with the Renault F1 Team over the three seasons to which we’re committed[…] … We want people to automatically think of TW Steel when they think of oversized watches[…] … TW: As you celebrate the company’s fifth anniversary this month, could you have imagined back in 2005 where the brand is today? JC: No, definitely not[…] … I definitely like to think big, I do like to think ahead but I could never have imagined that TW Steel would become so big and in such a short period of time[…] … It’s a combination of many different things coming together and it’s been a fantastic opportunity and I look forward to the next chapter in TW Steel’s history[…]
» TW Steel Announce F1 Winner and DTM Series Racer David Coulthard as Brand Ambassador
TW Steel, the international watch brand specializing in oversized watches, is pleased to announce that 13-time Formula One Grand Prix winner, David Coulthard, has joined its roster of Global Brand Ambassadors[…] … Coulthard, who enjoyed a stellar Formula One career from 1994 to 2008 racing for Williams F1, McLaren-Mercedes and Red Bull Racing, will sport TW Steel branding on his race helmet as he embarks on his latest on-track venture – competing in the German-based DTM Series for Mücke Motorsport[…] … "To have someone of David's stature represent the brand and join our team of global ambassadors is a fantastic endorsement for TW Steel," stated TW Steel Head of Global Sponsorship, Harry Gibbings[…] … TW Steel enjoys tremendous representation in Germany and having David onboard will only serve to strengthen the appeal of the brand there and ultimately beyond[…] … " "I'm excited to be partnering with TW Steel in what's definitely a new chapter of my career," reflected Coulthard[…] … "It's great to be racing in the DTM Series, I'm enjoying the challenge of something new and exciting and similarly I'm happy to be representing TW Steel as I compete[…] … In addition to producing some great watches they already have an impressive list of ambassadors and I'm delighted they see the value in my profile, both as a sportsman but also as a representative of TW Steel[…]
» NIVREL: Introducing the Héritage Bijoux La Grande Date
Technically based on an automatic movement calibre ETA 2892-A2, the movement features an indication of hours, minutes, a small second and a twin-disc outsize date at 12 o’clock[…] … The 35 mm dimensioned watch will be available in two different colours: on the one hand with a silver dial and a snow white precious leather strap[…] … The case material leaves the choice up to the customer as the timepiece will be available in steel, steel with an additional 18 ct[…] … All of the different version will be set with TW-if brilliant-cut diamonds upon request[…]