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Your search term 'TAG Heuer' returned 44 results
» TAG Heuer presents the Formula 1 Lady Steel and Ceramic
With this new Pavée edition, TAG Heuer’s fashion icon takes dazzle to its most generous expression: a uniquely mysterious and feminine timepiece that personifies the myriad richness of the TAG Heuer woman and that exudes one of the prestigious brand’s most distinctive creations, the Formula 1[…] … Suspending time on our wrist with the eternity of diamonds, deluxe light catchers, fully setting the bezel and the dial up to the pavé heart for total star power… An exquisite and captivating alliance of endless glitter with a deep black ceramic, making this timepiece everything but flashy, yet with a seductive flair and a touch of sex appeal… TAG Heuer’s new Formula 1 Lady Steel and Ceramic Pavée gives a woman what she wants[…] … Dial heart is replete with 54 glittering Wesselton diamonds and surrounded by 10 stones used as hour markers, a date window at 3 o’clock and TAG Heuer three dimensional monochromatic logo at 12 o’clock[…] … Overall carat of this jewelled TAG Heuer Formula 1 Lady Steel and Ceramic Pavée reaches a sizzling 0[…] … TAG Heuer designers and engineers exchanged expertise and know-how with jewellers to find the perfect balance between startling shine and technical requirements[…] … Like all Formula 1 watches, the ravishing new Formula 1 Lady Steel and Ceramic Pavée has all the architecture and assets you expect from TAG Heuer: high-precision movement; scratch-resistant sapphire crystal; water resistance to 200 meters[…] … For Femmes-Fatales and fashion forward urbanites, TAG Heuer’s Formula 1 Lady Steel and Ceramic Pavée is so TAG Heuer and beyond: a brilliant myth in the making, at once sexy, sophisticated and utterly enchanting[…] … Passion, luxury of essence and indulgence are key to the uncommonly poised and confident women who will wear TAG Heuer’s most assertively feminine timepiece[…]
» New: TAG Heuer Link Timepieces
What turns a Swiss watch into an enduring icon of design and elegance? In the case of the TAG Heuer LINK, daring aesthetics, a glamorous history of celebrity endorsement, and, perhaps most important for the person who wears it, a level of perfect-fitting wrist comfort second to none[…] … Supremely versatile, it is a watch for all occasions: whatever you do, wherever you are, the TAG Heuer LINK helps define who you are - urban, active, adventurous, sure of yourself and your place in the world[…] … One of TAG Heuer’s strongest brand assets, the TAG Heuer LINK is an instantly recognizable timepiece, avant-garde both for its ergonomic design and its understated, very contemporary elegance[…] … Motion, purity, curve, precision, an almost liquid-metal dynamism in its streamlined form and silhouette - these are the new TAG Heuer LINK’s signature values[…] … The TAG Heuer LINK has undergone several transformations during its first quarter-century[…] … The styling is more urban and dynamic, yet ever faithful to the TAG Heuer LINK’s timeless values and inimitable look and feel[…] … The four key features of the new TAG HEUER LINK are its bracelet, case, bezel and dial[…] … The monochrome TAG Heuer logo is hand-applied[…] … The LINK remains what it has always been - TAG Heuer’s most elegant sports watch, avant-garde to the core, and now backed with new, top-end technology and a very urban and contemporary economy of form[…]
» Jean-François Hartwig is the new Managing Director of TAG Heuer Continental Europe
TAG Heuer Continental Europe branch and LVMH Watch & Jewelry Central Europe GmbH are getting a new management[…] … Jean-François Hartwig is taking over from Christophe Artaux as Managing Director of TAG Heuer Continental Europe and LVMH Watch & Jewelry Central Europe GmbH[…] … For his part, Christophe Artaux has for three years presided over the fortunes of the branch in Oberursel near Frankfurt/Main and in Paris, with responsibility for the TAG Heuer brand in Germany, France, Austria, Denmark, Sweden, the Netherlands, Belgium and Luxemburg, and with his team he has successfully increased turnover and the market shares of the TAG Heuer brand in these countries[…] … Jean-François Hartwig's previous job was in the luxury-goods and cosmetics industry, and since the beginning of May 2011 he and his team in Oberursel and Paris have been responsible for the TAG Heuer brand in the above eight countries, and for LVMH Watch & Jewelry Central Europe GmbH with its LVMH brands Zenith and Hublot from the Watch & Jewelry division[…]
» June 2011 delivery: TAG Heuer MONZA Automatic Chronograph Calibre 36
With “game-changing” creations like the Mikrograph 1/100th of a Second Chronograph, TAG Heuer is alone up front on the fastest track in Swiss Watchmaking[…] … TAG Heuer’s link to the legendary goes back to a warm day in September 1975, when Swiss driver Clay Regazzoni took first place at Monza, and his teammate, Niki Lauda, took third, which was enough for him to win the Formula One World Championship for Ferrari[…] … Both Ferrari cars had the name “HEUER” emblazoned on their chassis — the brand had been the team’s official timekeeper since 1971[…] … To honor the result, Jack Heuer reworked an existing coussin-shaped 1930’s model in a special limited series[…] … Equipped with a high-speed Calibre 15 movement, the stunning new chronograph sported the name “MONZA” above the HEUER logo on the upper part of the dial[…] … One of collector's preeminent favorites Re-issued in the early 2000s as part of the vintage-inspired Classic Heuer Collection, the Monza was then developed as a full range of watches featuring Calibre 6 movements, and chronographs, powered by either the Calibre 17 or the Calibre 36[…] … Each piece in the series boasted the full TAG Heuer logo instead of the original Heuer logo[…] … Available in a limited edition of 1,911 pieces (to commemorate the famous “Time of Trip” dashboard chronograph of 1911), the new Monza chronograph celebrates the golden age of HEUER and the aesthetic codes of the 1970s: cushion-shaped bezel, blue hands on a white dial, luminescent “old rhodium” on the oversized Arabic numerals and hand markers, and chemin de fer indexes on the counters[…] … The HEUER logo reinterprets the original, but this is not a replica or retro edition, despite the polished vintage crown: inside ticks the lightning-fast Calibre 36 — next to the Mikrograph the fastest watch movement in the industry[…] … The classic HEUER blazon is also found inside the brown leather strap and on the folding buckle[…] … Like the Carrera Heritage collection, it finds inspiration not just from its own specific heritage but from further back in the TAG Heuer vault, to a stunning model from 1925[…]
» TAG Heuer MIKROTIMER Flying 1000 - The 1/1,000th of a second!
The TAG Heuer Mikrotimer Flying 1000 Concept Chronograph is the only mechanical timepiece that can precisely gauge this phenomenon[…] … TAG Heuer’s newest, fastest, most revolutionary timepiece creation to date, its measuring and mesmerizing powers are unprecedented[…] … More than ever, it makes TAG Heuer the unrivalled master of high and ultra-high frequencies in mechanical watchmaking[…] … TAG Heuer: Mastering Speed for 150 Years Founded in 1860, TAG Heuer has pioneered, mastered and dominated high-frequency timing and chronographs since 1916, the year Charles-August Heuer introduced the 1/100th Mikrograph stopwatch[…] … With the Calibre 360 in 2005, TAG Heuer introduced the first-ever wrist mechanical chronograph measuring and displaying 1/100th of a second[…] … In January 2011, TAG Heuer went one step further with the Heuer CARRERA MIKROGRAPH 1/100th Second Chronograph, the first-ever wrist mechanical chronograph with a foudroyante central hand displaying 1/100th of a second[…] … Of all major houses in the Swiss watchmaking industry, TAG Heuer is more than ever the unrivalled master of accurate time measurement to the tiniest fraction, thanks to 95 years of accumulated know-how in high and ultra-high mechanical frequencies[…] … Introduced by Charles-August Heuer, the Mikrograph 1/50th and 1/100th, two patented stopwatches beating respectively at 180,000 and 360,000 beats per hour, revolutionized sports forever and led TAG Heuer to become the Official Timekeeper of the Olympic Games as early as 1920[…] … Launched by Jack Heuer, the Microtimer 1/1,000th became the norm in contemporary timing and opened the gate to Formula 1 and Scuderia Ferrari for TAG Heuer[…] … On November 4, 2006, TAG Heuer set a new world record when it precisely clocked an astonishing 2/10,000ths of a second difference between first-place Mattias Ekström of Sweden and second-place Heikki Kovalainen of Finland in the semi-final of The Race of Champions in Paris[…] … The TAG Heuer Calibre 360 (2005); the first modular mechanical wrist chronograph measuring and displaying 1/100th of a second thanks to an oscillator beating at 360,000 beats per hour[…] … It won the Geneva Watchmaking Grand Prix in 2006 The TAG Heuer Grand Carrera Calibre 36 Caliper (2008); the first-ever integrated mechanical wrist chronograph measuring and displaying 1/10th of a second, thanks to an oscillator beating at 36,000 beats per hour coupled with a rotating caliper scale[…] … The TAG Heuer Pendulum (2010); the first mechanical watch regulated by a 6Hz magnetic field equivalent to 43,200 beats per hour[…] … The Heuer CARRERA MIKROGRAPH 1/100th Second Chronograph (2011), the first-ever integrated column wheel mechanical 1/100th of a second wrist chronograph with foudroyante central hand display[…] … Today, TAG Heuer goes even further — an incredible 10 times further[…] … The TAG Heuer Mikrotimer Flying 1000 Concept Chronograph, the world’s first mechanical wrist chronograph to measure and display 1/1,000th of a second sets a new milestone in mechanical precision[…] … If the Heuer CARRERA MIKROGRAPH 1/100th Second Chronograph is to watchmaking what walking on the moon is to space history, then the TAG Heuer Mikrotimer Flying 1000 Concept Chronograph is the equivalent of the first manned landing on Mars[…] … 8 meters around the Sun- a fast neutron travels 10 kilometers- light travels 300 kilometers TAG Heuer: Challenging the Fundamental Principles of Watchmaking In recent years, TAG Heuer watchmasters and engineers have taken on a bold challenge: to completely rethink the way a mechanical watch generates, stores, transmits and regulates energy and displays time[…] … In 2010, it unveiled the TAG Heuer Pendulum, the first mechanical watch regulated by magnetic fields instead of a hairspring and beating at 6Hz, the equivalent of 43,200 beats per hour, an exceptionally high frequency for mechanical watchmaking[…] … Now, taking the next step, TAG Heuer has broadened it research into spiral-based regulating systems[…] … The result, an escapement developed together with Atokalpa and vibrating at the mind-blowing speed of 3,600,000 beats-per-hour — more than 3 times faster than the pistons of an F1 engine cranked to maximum speed — opens a new chapter in the glorious history of Swiss watchmaking, and reinforces TAG Heuer’s status as the absolute master of “Grande Complications” chronograph manufacturing[…] … Both the TAG Heuer Calibre 360 launched in 2005 and The Heuer CARRERA MIKROGRAPH 1/100th Second Chronograph launched in January 2011 are equipped with 50Hz oscillators – ten times faster than the fastest conventional ones[…] … Using complex differential kinematics, TAG Heuer watchmasters and engineers have designed an ultra-high-frequency 500Hz spring oscillating system that vibrates a phenomenal 3,600,000 beats per hour, 125 times faster than most existing mechanical chronographs ever created and 10 times quicker than the former world-record holders TAG Heuer Calibre 360 and Heuer CARRERA MIKROGRAPH 1/100th Second Chronograph[…] … The 100% TAG Heuer-built Mikrotimer Flying 1000 Concept Chronograph capitalizes on the construction of the integrated Heuer CARRERA MIKROGRAPH 1/100th Second Chronograph and is equipped with two escapements: Regular time: 4Hz, 28,800 beats per hour, 42-hour power reserve[…] … Unique 2-Chain Architecture Since 1969, the year TAG Heuer launched the world’s first automatic chronograph movement, coupling watch movement with chronograph function has become standard operation procedure[…] … Then came the TAG Heuer Calibre 360 in March 2005 and the TAG Heuer Mikrograph 1/100th of a second Chronograph in January 2011, which combined two independent kinematic chains — one for the watch and one for the chronograph — in an integrated movement for the Heuer CARRERA MIKROGRAPH 1/100th Second Chronograph, thereby eliminating the need for a clutch[…] … It allows the Heuer CARRERA MIKROGRAPH 1/100th Second Chronograph to be COSC across the board — i[…] … The changes to the regulating body, however, make it 10 times more accurate than the Heuer CARRERA MIKROGRAPH 1/100th Second Chronograph — and 125 times more accurate than the fastest “high-end” oscillators found in most existing mechanical chronographs[…] … A second, smaller central hand indicates minutes (TAG Heuer Patent pending) and 1/12th of a minute on a 150-second scale[…] … Stunningly beautiful, with its black Titanium Carbide coated case with titanium horns and the black ruthenium-treated movement inside, the Mikrotimer Flying 1000 is still in the Concept Stage[…] … As was the case of the Monaco V4, further development will be needed to ensure the same over-time reliability and precision that have characterized every TAG Heuer masterpiece commercialized over the last 151 years[…] … Once again, TAG Heuer demonstrates in style its innovation leadership and unrivalled mastery of mechanical watchmaking at high, very-high and ultra-high frequencies[…]
» BASELWORLD 2011 Preview: TAG Heuer Formula 1 Lady Chronograph
Dazzling, dynamic and audacious, the TAG Heuer Formula 1 Lady Steel and Ceramic Chronograph is the latest in TAG Heuer’s evolution of feminine design that is bold yet far from flashy, understated yet full of sex appeal[…] … Four monochromatic models, with a larger 41mm chronograph circumference, extend TAG Heuer’s Steel & Ceramic watch collection, which debuted with immediate success in 2010[…] … With signature style, sophistication and power appeal, TAG Heuer’s Formula 1 ladies’ timepieces are contemporary classics in the making[…] … Always in the best of taste, no matter the circumstance, ceramic and steel express a clarity and composure that defines the TAG Heuer avant-garde woman – confident to be ahead of the curve with an alluring, innovative and playful spirit[…] … The diamond embellished TAG Heuer Formula 1 Lady Steel and Ceramic Chronographs feature 12 diamonds surrounding the dial, and 60 diamonds on the polished stainless steel and ceramic bezel[…] … These jewelled TAG Heuer Formula 1 Lady Steel and Ceramic Chronographs assume another level of delicacy and link to the earliest feminine detailing present in TAG Heuer design[…] … As TAG Heuer history advances, its women’s collection develops this seductive, timeless and signature paradox[…]
» World First: TAG Heuer CARRERA MIKROGRAPH 1/100th Second Chronograph
TAG Heuer introduces the first ever column wheel integrated mechanical chronograph displaying the 1/100th of a second with a striking central hand allowing an easy reading: the HEUER CARRERA MIKROGRAPH 1/100th Second Chronograph[…] … Entirely designed, patented, developed and manufactured in La Chaux-De-Fonds, "TAG Heuer Haute Horlogerie" workshop also crafting the Monaco V4, this new major innovation from TAG Heuer confirms the company 150 years leadership in mastering ultimate accuracy, speed and high complexity mechanical movements[…] … 5 years only after the revolutionary Calibre 360 Chronograph, TAG Heuer literally re-invents the high frequency dual assortment mechanical movements and pays a tribute to the legendary Heuer Mikrograph stopwatch of 1916 which made history for more than 50 years in timing high speed sports with its 25 and 50 hertz frequencies[…] … A masterpiece of Haute Horlogerie Suisse With 2 assortments, 62 jewels and 396 components, the HEUER CARRERA MIKROGRAPH 1/100th Second Chronograph is new a masterpiece of "Haute Horlogerie Suisse" setting a new milestone in grandes complications[…] … Like the Calibre 360, the HEUER CARRERA MIKROGRAPH 1/100th Second Chronograph features two different balance wheels, with separate escapements and transmission systems that allow to engage the stopwatch performance without interference to the watch movement[…] … Timekeeping heritage is peerless TAG Heuer’s timekeeping heritage is peerless[…] … In 1916, TAG Heuer developed the Mikrograph, the first sports stopwatch accurate to 1/50th and 1/100th of a second when other timing instruments could only measure to the nearest 1/5th of a second[…] … This groundbreaking core technology catapulted Heuer ahead as official timekeeper to the world’s most prominent competitive sporting events ever since[…] … Available in a rose gold limited edition of 150 timepieces only, the new HEUER CARRERA MIKROGRAPH 1/100th Second Chronograph brings this original stopwatch innovation to the wrists of modern motor-racing enthusiasts who seek ultimate precision[…] … With the HEUER CARRERA MIKROGRAPH 1/100th Second Chronograph limited edition, TAG Heuer celebrates in style "150 years of mastering speed"[…]
» Best watch of the year: TAG Heuer Carrera 1887
The TAG HEUER CARRERA 1887 CHRONOGRAPH has been named the 2010 Swiss Watch of the Year in the Grand Prix de l'Horlogerie de Genève’s prestigious “La Petite Aiguille” (“Small Hand”) category[…] … The victory marks the sixth time in 10 years that TAG Heuer has been singled out for its engineering and design prowess[…] … “This is great victory for TAG Heuer, and for our Honorary Chairman Jack Heuer,” said Jean-Christophe Babin, TAG Heuer President and CEO[…] … It’s a “Grand Classique” re-invented for TAG Heuer’s 150th Anniversary, faithful to the original in design and spirit, but with a radical new “engine” — the Calibre 1887 — which turns it into a 3rd Millennium chronograph in terms of size, quality, performance and accuracy[…] … ” A masterpiece of modern engineering The TAG Heuer Carrera 1887 chronograph was developed, produced and assembled in TAG Heuer’s state-of-the-art facility in Switzerland and was developed from intellectual property elements acquired from Seiko Instruments Inc (SII)[…] … Its blue column wheel, Swiss balance spring with micro-blazed finishing, and TAG Heuer oscillating weight are visible through the sapphire crystal caseback[…] … The tachymeter scale on the satin-polished bezel identifies its motor-racing heritage, and the high-end finish and optimized proportions of the silver and black dial distinguish it instantly as a grand classic in the Carrera tradition[…] … “The TAG Heuer Carrera 1887 Chronograph epitomizes TAG Heuer’s pre-eminence in mechanical movement and case manufacturing,” said Jack Heuer[…] … This state-of-the-art engineering allows for the production of a true “Manufacture” movement at a very competitive cost — a perfect embodiment of TAG Heuer’s famous “fair cost/fair price” philosophy[…]
» LOEB Special Edition from Marvin
Their design is the work of two creative watchmakers: Jean-François Ruchonnet best known for the TAG Heuer Monaco V4 and the Cabestan and Sébastien Perret, the Neuchâtel designer who has been associated with all the recent Marvin collections[…]
» Unique timepiece: TAG Heuer Carrera MP4-12C Chronograph
TAG Heuer and McLaren Automotive have teamed up once again to combine their dedication to performance and perfection[…] … The TAG Heuer Carrera MP4-12C Chronograph’s exclusive design compliments the MP412C; the first in a range of premium, high-performance sports car produced by McLaren where form and function combine perfectly[…] … Produced in a limited edition of 1000 pieces, the TAG Heuer Carrera MP4-12C Chronograph is available for purchase by fans of the MP4-12C at McLaren showrooms and on http://www[…] … Its sensational, sleek design reflects the new sports car in color, materials, and design, with certain technical features debuting on a TAG Heuer chronograph for the very first time[…] … The premium automatic movement – used for the first time in a TAG Heuer model – features a semi-perpetual calendar that needs adjustment only once yearly in February; the Big Date and months indicator displays their progression[…] … Named after the “Carrera Panamericana Mexico Road Race”, Carrera chronographs are legendary since their first launch in 1964, and shape the core DNA of TAG Heuer as leading timekeeper throughout motor racing history[…] … TAG Heuer and McLaren have one of the longest-running partnerships between a brand and a racing team in the history of Formula One[…] … The TAG Heuer Carrera MP4-12C Chronograph commemorates this bond in the pursuit of innovation and driving perfection[…]
» TAG Heuer 300 SLR Calibre 1887 Chronograph
TAG Heuer and Mercedes-Benz: an unbeatable partnership between pioneers of design[…] … TAG Heuer have worked closely with Mercedes-Benz to create an exclusive timepiece honouring both the partnership between the exklusive watch and the legendary car[…] … For 150 years TAG Heuer has pursued two goals: beautiful design and absolute precision[…] … They come together in the TAG Heuer 300 SLR Calibre 1887 Chronograph[…] … TAG Heuer 300 SLR’s looks transport you back to the 1950s, to a time of elegance, and groundbreaking design[…] … The brown face, with its vintage Heuer logo, is a powerful statement of refined retro style[…] … That’s why TAG Heuer gave this timepiece the unique in-house Calibre 1887 chronograph movement, so that you can be sure of getting effortless precision[…] … Turn the TAG Heuer 300 SLR over to reveal its special secret: a Mercedes-Benz 300 SLR engraved on the case back[…]
» The AQUARACER 500M CALIBRE 5 FULL BLACK
It houses a TAG Heuer Calibre 5 Automatic movement inside its fine-brushed titanium case, which is 43mm wide and black-titanium carbide coated[…]
» The TAG Heuer AQUARACER 500M Automatic Chronograph
The TAG Heuer AQUARACER 500M AUTOMATIC CHRONOGRAPH (44MM) more than meets the requirements[…] … For the strap, there are two classic TAG Heuer options: black rubber or a three-row bracelet in fine-brushed steel with polished central row and edges[…]
» Water - TAG Heuer`s deepest Design Source
TAG Heuer’s passion for the dreamworld of open seas and the demanding challenges of professional diving and sailing is as legendary as its love for the open road and the world of motor sports[…] … The Heuer SOLUNAR (1949) was the world’s first watch with tide indicator, and the MAREOGRAPH-SEAFARER (1950) was the first chronograph with a tide level indicator and regatta dial counter on a sub-counter[…] … Designed by Jack Heuer, the 2000 was the first line of professional sports watches equipped with the now-famous “TAG HEUER 6 FEATURES”: 1) Scratch-resistant domed sapphire crystal with anti-reflection treated interior2) Screw-in crown with double safety gaskets to prevent dust or water penetration3) Water resistance guaranteed to 300 meters4) Luminescent hands, hour markers and bezel scale for easy reading underwater5) Unidirectional turning bezel to ensure error-free elapsed dive-time measurement6) Double-safety, quick-action bracelet clasp to prevent accidental opening[…] … In 2002, TAG Heuer went deeper still, strengthening its technical performance and reliability underwater with the AQUAGRAPH[…] … In 2003, TAG Heuer turned the 2000 Series into the AQUARACER, a versatile and sophisticated reinterpretation of the 2000 series, faithful to its technical and design codes, but with a higher-end finish and the luxury spirit of a stylish accessory[…] … In 2007, TAG Heuer brought out the AQUARACER CALIBRE S CHRONOGRAPH, the world’s first electro-mechanical movement with regatta mode — a unique, backwards-turning hand for regatta countdown[…] … Endorsed by TAG Heuer spokesperson and environmental advocate Leonardo DiCaprio, it is one of the most successful lines in the brand’s history[…] … This year, TAG Heuer celebrates five generations at the helm of Swiss avant-garde design with two prestigious additions to the AQUARACER 500M fleet[…]
» TAG Heuer and the Porsche Club of America launch a Collector’s Watch Edition
TAG Heuer celebrates 55 years of the Porsche Club of America (PCA) by manufacturing a 55-piece limited edition for the largest single-brand club in the world[…] … It is no coincidence that the PCA has chosen TAG Heuer as its partner for the limited edition watch, which is based on famous racing heritage[…] … In preparing to shoot Le Mans, US actor Steve McQueen’s main source of inspiration was his friend Jo Siffert, the Swiss racecar legend who in 1969 became the first driver ever sponsored by a watch brand: Heuer (TAG, standing for Techniques d’Avantgarde, was added in 1985 as the result of a takeover)[…] … McQueen insisted on wearing Heuer’s Monaco in the film, which had just been launched[…] … The official limited edition TAG Heuer Monaco manufactured for the Porsche Club of America can be ordered now, though projected delivery will not take place until September[…] … pca-tag[…]
» Grey market watches: The TAG Heuer from the home-shopping stations
At first glance, it is an enticing offer: a new TAG Heuer Calibre S Regatta at a price of 1666,88 Euros including shipping costs in the online shop of 1-2-3[…] … tv - a new TAG Heuer Calibre S Regatta in the original Tag Heuer watch box with the worldwide valid guarantee card and the service booklet in a noble leather case and the certificate[…] … As to how far the guarantee claims of German customers are granted in Germany by TAG Heuer resp[…] … TAG Heuer gives no statement to the inquiry by TrustedWatch and 1-2-3[…] … tv very probably has great interest in decorating its watch offer with such luxury watches, however, watch producers like TAG Heuer are clearly requested to take action here[…] … It cannot be given that watches from dubious grey market channels are offered to unsuspecting customers and TAG Heuer is not able to prohibit this in advance[…]
» The ODYSSEY OF PIONEERS: TAG Heuer & Tesla World Tour
To pay tribute to its prestigious heritage and to mark its 150th anniversary, TAG Heuer is organising an amazing international round-the-world exhibition[…] … The first ever and a round-the-world tour by a zero-emission GT car: a true human saga of two avant-garde brands, discovering Mankind and diverse identities; the Tesla roadster, comparable to an athlete carrying the Olympic flame, and TAG Heuer’s revolutionary watches, as testimonial of 150 years of pioneering watchmaking, join in the same challenge[…] … This sporty tour consists of a road show and an exhibition of the brands’ heritage and legacy[…] … The special TAG Heuer Tesla Roadster, a fully electric sports car, is the physical link between each heritage exhibition and has been specially designed by Tesla Motors for TAG Heuer to take the challenge[…] … This one-of-a-kind collector's car includes a unique interior by Tesla Chief Designer Franz von Holzhausen, incorporating TAG Heuer avant-garde design elements and a specially designed removable console due to host TAG Heuer’s cutting edge concept watch to be revealed in Basel on March 18th[…] … This car also features a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch[…] … This Swiss-made timepiece with mechanical movement pays tribute to the company founded in 1860 and evokes the mythical revival of the brand's vintage stopwatches[…] … The design was inspired by the new TAG Heuer concept watch, a technical milestone in mechanical movements, which brings technologically advanced art to life through motion[…] … During the Odyssey, the TAG Heuer Tesla Roadster will be driven by Tesla professional drivers, media and celebrities along the way[…] … The driver's vision will be enhanced by TAG Heuer's Sportvision Sun and Nightvision frames, the most technically advanced eyewear available to motorsports professionals that have proven to be key in the mythical Le Mans 24-hours endurance races[…]
» TAG Heuer: History begins every morning
This is the story of Tag Heuer, the legendary time brand[…] … Edouard Heuer, the founder of our destiny had the vision of time[…]
» PENDULUM CONCEPT: TAG Heuer reinvents the heart of the mechanical movement
During its 150 years at the forefront of the Swiss avant-garde, TAG Heuer has written some of the most important chapters in the history of mechanical watchmaking — from the oscillating pinion patented in 1887 to the groundbreaking 1/100th-of-a-second precision of the Calibre 360 chronograph in 2005[…] … Technological advancements like this point to one underlying truth: TAG Heuer does not innovate for innovation’s sake[…] … TAG HEUER R&D OBJECTIVES IN THE 3RD MILLENNIUM: TO PROGRESSIVELY RE-INVENT THE THREE ELEMENTARY PRINCIPLES OF WATCHMAKING — ENERGY, TRANSMISSION AND REGULATION Like most machines, a mechanical watch movement involves four basic operations: energy is generated, stored, transmitted and regulated[…] … With the TAG Heuer Monaco V4 Concept Watch, TAG Heuer substituted the traditional pinion and gear transmission with a belt-driven mechanical transmission[…] … Now, to mark its 150th anniversary, TAG Heuer proudly introduces the TAG Heuer Pendulum Concept, the first-ever mechanical movement without hairspring[…] … TAG HEUER PENDULUM CONCEPT: A RADICAL “OUT OF THE BOX” RETHINK OF MECHANICAL TIME REGULATION DESIGN AND PERFORMANCE Since the creation of the Galileo-inspired hairspring by Christiaan Huygens in 1675, the regulating organ of all mechanical watches has been based on a balance wheel and spiral-shaped torsion hairspring system[…] … Overcoming the design limitations inherent in the traditional regulation system by eliminating the need for a spiral hairspring was the first challenge TAG Heuer set for itself[…] … In the TAG Heuer Pendulum Concept, the traditional hairspring is replaced by an “invisible” or virtual spring derived from magnets[…] … The oscillating period of the TAG Heuer Pendulum Concept is resistant to changes from perturbing forces, which is what makes it an exceptionally good timekeeping device[…] … TAG Heuer Pendulum Concept, the world’s first oscillator in a mechanical movement without hairspring, beats at 43,200/hour (6 Hertz) — making it a superlative representative of TAG Heuer’s unique mastery of high frequencies and ultimate precision[…] … TAG HEUER PENDULUM CONCEPT: A POTENT NEW TECHNICAL MILESTONE IN MECHANICAL MOVEMENTS The TAG Heuer Pendulum Concept not only overturns 3 centuries of conventional watchmaking tradition, it also represents in and of itself an enormous technological leap forward[…] … With the TAG Heuer Pendulum Concept, the problem no longer even exists[…] … The TAG Heuer Pendulum Concept is the first-ever magnetic oscillator without hairspring capable of providing a restoring torque comparable to that of a hairspring: the basic principle of the Swiss anchor escapement is therefore unchanged, but the absence of mass and therefore inertia allows for much larger frequencies[…] … TAG HEUER PENDULUM CONCEPT PROJECT: 5 YEARS OF R&D EFFORT The TAG Heuer Pendulum Concept project involved in-house TAG Heuer R&D engineers and watchmakers working in an extensive research partnership with microsystems research experts at the Integrated Actuators Laboratory (LAI), part of the Microtechnics Institute of the Swiss Federal Institute of Technology in Lausanne (EPFL)[…] … It took TAG Heuer’s R&D team 3 years of intensive digital 3D simulation research to precisely orient the TAG Heuer Pendulum Concept’s virtual magnetic spring[…] … The challenge facing TAG Heuer now is to discover the magnetic equivalent of invar-elinvar: to, in a sense, add Charles Edouard Guillaume’s accomplishments to those of Christiaan Huygens[…] … Once addressed, the TAG Heuer Pendulum Concept will no longer be a concept but a new milestone in mechanical regulator technology[…] … As with the V4, this may take years, but TAG Heuer is committed to taking on the challenge and pursuing the epic Pendulum adventure[…] … TAG Heuer does not claim that the Pendulum Concept will take the place of traditional, high-quality Swiss hairsprings in mainstream mechanical movements, but rather offer a “Haute Horlogerie” alternative, which could lead to high-end limited editions in the future, as was the case with the Monaco V4’s movement transmission innovations[…] … TAG HEUER GRAND CARRERA PENDULUM CONCEPT: A BREAKTHROUGH MOVEMENT HOUSED INSIDE A MOTOR SPORTS-INSPIRED ICON OF PREMIUM LUXURY The Grand CARRERA is the utmost prestigious incarnation of TAG Heuer’s unrivalled motor racing heritage and passion for avant-garde design and technology[…] … The design of the TAG Heuer Grand Carrera Pendulum Concept is faithful to the exclusive luxury codes of the GRAND CARRERA: polished and angled edges, curved and facetted horns on both sides of black titanium covered steel case[…] … The special dial aperture at 9 o’clock allows to admire the beating heart of TAG Heuer Pendulum Concept’s avant-garde movement[…] … The TAG Heuer Grand Carrera Pendulum Concept opens a promising new era in watchmaking, with potentially powerful new movements precise to ever-smaller fractions of time[…] … The effect on future watches and chronographs design and function may be huge — and TAG Heuer once again leads the way even though it will take years before it will become a commercial realty[…]
» TAG Heuer Formula 1 Lady Steel & Ceramic
The 2005 launch of the Formula 1 Diamonds watch represented a giant challenge for TAG Heuer, which until then had primarily targeted the men’s market[…] … Today, however, the feminine market represent 30% of TAG Heuer’s overall turnover[…] … The ceramic additions to TAG Heuer Lady F1 line provide new opportunities in this growing sector[…]
» TAG Heuer chooses IC-Agency for its Social Media Strategy
Founded by Edouard Heuer in 1860 in a small village in Jura Switzerland, TAG Heuer has become the worldwide leader in sports chronographs[…] … For the occasion, TAG Heuer has formed a visionary partnership with Tesla, the Californian electric car brand[…] … TAG Heuer has chosen IC-Agency, leader in Luxury Digital Marketing and author of the WorldWatchReport™ study, to conceive and launch a social media strategy tied to this historic event[…] … The goal is to offer TAG Heuer, owned by LVMH Moët Hennessy - Louis Vuitton, online visibility that corresponds to the importance of this anniversary and partnership with Tesla[…] … “We have chosen IC-Agency for their sharp social media skills, as well as the pragmatism of their approach” indicates Françoise Bezzola, Director of Communication for TAG Heuer[…] … The custom methodology created by IC-Agency for TAG Heuer will be launched, most notably, on Facebook: “Analysis by IC-Agency has confirmed that tens of thousands of watch fans, and TAG Heuer aficionados in particular, are active on Facebook and are more than willing to interact with our brand, especially through our Facebook Fan Page” says Françoise Bezzola[…] … It’s the fruits of our research in Luxury Digital Marketing that we will place at TAG Heuer and Tesla’s disposal to create the digital conversation[…] … ” TAG Heuer, who already works with IC-Agency, notably for their search engine optimization strategy, was lauded in 2009 and qualified as “Genius” for its excellence in Digital Marketing in a study by New-York Stern University[…]
» TAG Heuer and Tesla Motors launch worldwide partnership
Pioneering luxury Swiss watchmaker TAG Heuer and electric carmaker Tesla Motors have teamed up in a worldwide partnership as the iconic Swiss brand celebrates its 150th anniversary[…] … On display at the Geneva Motor Show is the 2010 TAG Heuer Tesla Roadster[…] … This one-of-a-kind collector's car includes a unique interior by Tesla Chief Designer Franz von Holzhausen, incorporating TAG Heuer avantgarde design elements and a specially designed center console due to host TAG Heuer’s cutting edge concept watch, to be revealed in Basel on March 18[…] … This car also features a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch[…] … This Swiss-made timepiece with mechanical movement pays tribute to the 1860 founding of the company and evoques the mythic revival of the brand's vintage stopwatches[…] … The design was inspired by the new TAG Heuer concept watch, a technical milestone in mechanical movements, which brings technologically advanced art to life through motion[…] … The 2010 TAG Heuer Tesla Roadster will remain at the Tesla booth during the public show days, March 4-14 at the Palexpo-Geneva conference center[…] … The CEOs of TAG Heuer and Tesla, along with celebrity customers of both companies, will launch their next collaboration in style on March 18 at a party during Baselworld 2010[…] … This nine-month project, commemorating TAG Heuer's 150th anniversary, will have worldwide reach and will raise awareness of technological innovation to consumers on three continents[…]
» TAG Heuer celebrates double anniversary
Motor-racing greats Lewis Hamilton joined Vodafone McLaren Mercedes Team Principal Martin Whitmarsh, McLaren Automotive Chairman Ron Dennis, TAG Heuer Honorary Chairman Jack Heuer, TAG Heuer CEO Jean-Christophe Babin and more than 120 international journalists at the McLaren Technology Centre (MTC) on Wednesday to celebrate TAG Heuer's 150th anniversary and the 25th year of its winning partnership with McLaren in F1[…] … Long-time TAG Heuer Ambassador Lewis Hamilton, wearing his 2009 driving suit and helmet, marked the quarter century in style by arriving at the party behind the wheel of a 1986 F1 McLaren race car, once driven by world champion Alain Prost[…] … Guests at the lavish cocktail and dinner party at the Sir Norman Foster-designed Centre were given a sneak preview of two new TAG Heuer creations and complimentary copies of the just-released TAG Heuer: 150 Years, a beautifully illustrated commemorative book from Editions Assouline[…] … The true stars of the party were the brand's two latest creations, the SILVERSTONE, a "one-off" re-edition of one of TAG Heuer's most iconic timepieces, and the CALIBRE 1887, an avant-garde chronograph movement made entirely in-house[…] … "TAG Heuer: 150 Years, is a wonderful tribute to our brand's history," said Jack Heuer[…] … A stunning reissue of a great icon and a new, all-TAG Heuer movement – I couldn't dream of two more spectacular birthday presents[…]
» TAG Heuer is Honoured for the Excellence of its Internet Strategy
TAG Heuer has always kept up with the times and embraced the latest technological advances in order to maintain their “avant–garde” status[…] … In this age of social media, TAG Heuer is continuing its pursuit of excellence through its Internet strategy which has been labelled as “brilliant”[…] … "We are especially proud of this honour which acknowledges our constant desire to develop our brand’s relevance and quality in the new media,” explained Stéphane Linder, TAG Heuer’s Marketing and Design VP[…]
» Mechanical movement of the third millennium: The TAG Heuer MONACO V4
The first advanced integrated mechanical movement of the third millennium — and probably the 21st century’s first major contribution to watchmaking innovation — the TAG Heuer Monaco V4 represents a complete break with tradition and the audacious next step in mechanical movement engineering[…] … This belt-driven wonderment, first unveiled as a Concept Watch at BaselWorld in 2004, is now industrialized and entirely hand manufactured in TAG Heuer La Chaux-de-Fonds workshop in an exclusive luxury edition of only 150 pieces in platinum[…] … TAG Heuer in History: Pioneer of Swiss watchmaking since 1860 For 150 years, TAG Heuer has challenged traditions, defied rules, and set major Swiss watchmaking milestones[…] … In only 5 short years, the dream comes true …On the eve of its 150th anniversary, TAG Heuer has achieved the unbelievable, unveiling to the world what many industry insiders said would never see the light of day: The Monaco V4 in commercial production[…] … Double-patented Monaco V4, 100% TAG Heuer-made, outdoes its own legacy[…] … A bold technical masterwork unlike any watch ever seen or imagined, it both exemplifies luxury Swiss watchmaking tradition at its finest, and completely turns that heritage upside down and inside out[…] … Once again, with this boldest creation yet, TAG Heuer stakes claim to the leading edge of design innovation and honors its world-famous motto: “Swiss Avant-Garde since 1860[…] … ” TAG Heuer and the MONACO V4: Revolutionizing the fundamental principles of mechanical watchmaking Transmission Until the V4, all modern mechanical movements, regardless of their complications, were generally based on “classic” watchmaking components, most of which date back to the 18th and 19th century[…] … In a world first, TAG Heuer award-winning team of watch masters and engineers replaced the pinions and wheels of the traditional mechanical movement with a belt-driven transmission: a high-yield relay of 5 notched micro drive-belts whose tension is controlled by 2 turnbuckles[…] … Energy The TAG Heuer team then garnered a second worldwide patent by revolutionizing the oscillating mass, which traditionally is superimposed on the movement and moves in a rotational manner[…] … The MONACO V4: An avant-garde design for an avant-garde movement Winner in its concept stage of many design prizes and awards, the Monaco V4 is the revolutionary new incarnation of the iconic Monaco — the audacious, square-faced watch first seen on Steve McQueen’s wrist in the 1970 race classic film Le Mans[…] … It thus made sense to borrow from this iconic heritage to showcase TAG Heuer’s newest breakthrough in high-end luxury design[…] … Like the original Monaco, the world's first automatic chronograph with a micro-rotor (launched in 1969 by Jack Heuer, today TAG Heuer’s Honorary Chairman), the powerful new movement housed in the Monaco V4 is a tribute to the high-tech, high-performance world of motor racing[…] … This is what truly drives TAG Heuer and the Monaco V4: audacity, performance, and a passionate devotion to the avant-garde[…] … TAG Heuer and the MONACO V4: Pioneering new forms of human and technological innovation Above all, creating an entirely new paradigm for mechanical movement dynamics requires men and women of vision and passion, committed to pushing beyond limits[…] … TAG Heuer’s best engineers and watchmakers, working with the inventor Jean-François Ruchonnet, begun delving into the fundamental concepts of mechanical watch movement, under the strictest terms of confidentiality[…] … New TAG Heuer-designed machines and methods were specially created, including proprietary software (TAG Heuer is a pioneer in 3D modeling and digital synthesis), automated micro-couplers and rheologically controlled high-pressure injectors[…] … Today, the Monaco V4 are hand-assembled at TAG Heuer by “Meilleur Ouvrier de France” watch master Denis Badin, thus bringing the timepiece full circle: from the most cutting-edge techniques of the present era to the most time-honored traditions of artisanal craftsmanship[…]