Pierce Brosnan, who plays secret agent 007 in the 20th James Bond film and is an ambassador for the prestige Swiss watchmaker OMEGA, officially opened the new OMEGA Flagship Store on Via Montenapoleone 25 in Milan. The store is the first of its kind in Italy and promises to become the address for prestige watch and jewellery enthusiasts from all over the world, due to its excellent location on the street that symbolises Italian style.