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» Longines proclaims long-term partnership with the elite Meydan Group
A true integration of tradition and elegance was witnessed as esteemed Swiss watchmaking brand Longines entered into a strategic business partnership with the dynamic Meydan Group, wherein Longines will be the official timekeeper for all the equine events being held by Meydan[…] … I am therefore delighted that Longines has taken this strategic decision to be involved in another long-term partnership in an additional horse sport event[…] … We are happy to announce that Longines will be the Official Timekeeper of Meydan Horseracing and Equestrian Sports Events[…] … With Meydan, we have found a partner that upholds the same core values as Longines, namely elegance, tradition and performance[…] … Longines can boast of 85 years of timekeeping experience in equestrian sports and it has established itself as an essential partner of these disciplines that combine precision and elegance[…] … We are pleased to team with Longines, a brand known for their commitment to quality and elegance[…] … The traditions of Meydan and Longines are recognized world-wide and this partnership will further promote our commitment in providing the highest level of quality in our pursuits”[…] … Walter Von Känel, the President of Longines, commented on this partnership: “I have been told that ‘Meydan’ is the Arabic word for ‘meeting place’[…] … We are looking forward to the great local and international exposure that this wide range of events will bring to Longines[…] … ” Dating back to 1878, the quality association between Longines and the equestrian discipline has only grown stronger as the years progressed and is based on shared values namely grace, tradition, precision and performance[…] … Longines is proud to be a connoisseur of a sport that echoes its values and is followed and revered by millions of people worldwide[…] … As this illustrious partnership commences, Longines will be officially timekeeping for the vast portfolio of Meydan events lined up for the year including the Dubai World Cup Carnival beginning in January 2012 and the world’s richest race, the celebrated Dubai World Cup on March 31, 2012[…] … In accordance with its passion for elegance and eternal commitment to the equestrian world, Longines has been responsible for official timekeeping at numerous international events spanning continents such as the CSIO Nations Cup, the Kentucky Derby, the Prix de Diane Longines, Royal Ascot, the Melbourne Cup carnival, the Longines Singapore Gold Cup and the Longines Lydia Tesio Race in Rome, among others[…] … Longines has also hugely impacted the Middle East with their official involvement in the competitions organized by the Arab Equestrian League[…] … Boasting of a vast tradition of sports timing, and through their many technological innovations, Longines has exerted a major influence on the development of competitive sport[…] … The Longines dedication to the equestrian arena is visible even in one of their very first innovations, a pocket chronograph currently on display at the Longines museum, which features an elegant jockey with his horse hand-engraved on the back cover[…] … Longines’ already striking history has been enriched with yet another milestone, one that will leave a magnificent mark on the Equestrian world[…]
» Ultra-slim profile: La Grande Classique de Longines
La Grande Classique de Longines embodies the oldest aesthetic tradition of the brand known the world over for its winged hourglass logo[…] … Presented for the first time in 1992, La Grande Classique de Longines has taken its many refinements from the prestigious Agassiz collection, launched in 1982, whose solid gold models were a tribute to the founder of a brand that celebrated its 150th anniversary that year[…] … Since then, this collection has become Longines’ symbol of classical elegance and has proved extremely popular all around the world[…] … Made out of steel, yellow or rose PVD or a combination of steel and PVD, the models in La Grande Classique de Longines collection are popular among women as well as men, who are instinctively drawn towards reliability and attracted by timeless elegance[…] … La Grande Classique de Longines is manufactured in five different sizes (24, 29, 33, 35 and 37 mm diameter) and is fitted with a quartz movement[…] … A large part of the beauty of La Grande Classique de Longines is the ultra-slim case – only 4[…] … This ultra-thin profile has been achieved through the particular design of the case, which incidentally Longines has patented, whereby the back incorporates the lugs for the bracelet[…]
» Longines and Alpine Ski
Longines, the well known Swiss watch brand, will continue to ensure precision in sports timing at the disposal of world-class skiing[…] … As the official timekeeper for the World Cup Alpine ski competitions and the Alpine World Ski Championships organized by the International Ski Federation (FIS), Longines will be present on the slopes within a long term commitment[…] … This year the brand will introduce the official watch of the season, The Longines Column-Wheel Chronograph, a model that embodies the precision and performance of alpine ski[…] … Last but not least, Longines would like to take the opportunity to wish its Ambassador of Elegance, the Norwegian Aksel Lund Svindal, every success in the coming events[…] … Alpine ski racing relies on 100% accurate timing Gian Franco Kasper,FIS President, commented: “FIS is delighted that the vast partnership between Longines and the FIS Alpine Ski World Cup continues to grow[…] … This new agreement with Longines represents significant value for FIS and all the Organizers of the FIS Alpine Ski World Cup events[…] … The sport of Alpine ski racing relies on 100% accurate timing - with Longines we know that we are in the best possible hands[…] … ” Official Timekeeper Walter von Känel, President of Longines, said, “Longines is looking forward to the new alpine ski season and the magnificent competitions that we can expect[…] … The long term commitment as Official Timekeeper will give Longines the possibility to develop and optimize timing and data handling technologies[…] … The winter contracts for timing international skiing events that followed gave Longines the opportunity to introduce many technological innovations, since each era has presented its own specific demands[…] … During the 2011-2012 skiing season Longines will introduce its official watch of the season: The Longines Column-Wheel Chronograph[…] … The Longines Column-Wheel Chronograph model continues the brand’s horological heritage into the 21st century[…] … During the coming season all eyes will be on Aksel Lund Svindal, one of Longines’ Ambassadors of Elegance[…] … His performance during the 2010-2011 season was truly outstanding and Longines takes this opportunity to congratulate him and wish him every success during the coming months[…]
» Delphine Ledoux receives the Longines Prize for Elegance in Montpellier
Longines, official timekeeper and data handler at the 31st Rhythmic Gymnastics World Championships 2011, is pleased to announce that the Longines Prize for Elegance has been given to the French Delphine Ledoux[…] … Furthermore, Longines was happy to be in Montpellier to admire the performance of its Ambassador of Elegance, Evgenia Kanaeva, who won the six individual gold medals of the championship[…] … At the 31st Rhythmic Gymnastics World Championships, all participants in the individual all-around finals held on Friday September 23rd, 2011 were nominated for the Longines Prize for Elegance[…] … The jury of the Longines Prize for Elegance brought together Prof[…] … Bruno Grandi, President of the International Gymnastics Federation (FIG), the former French gymnast Eva Serrano and Alain Henry, Director of Longines France[…] … The Longines Prize for Elegance is presented in the form of a trophy created especially for Longines by the Swiss artist Jean-Pierre Gerber[…] … In addition, the proud winner Delphine Ledoux received a cheque for US$ 5,000 and the official watch of the 31st Rhythmic Gymnastics World Championships, a Longines DolceVita model in steel and rose gold with diamonds, a model that perfectly represents the contemporary elegance of Longines[…] … Longines was also happy to be in Montpellier to admire the performance of its Ambassador of Elegance, Russian champion, Evgenia Kanaeva[…]
» Successful debut of Longines as title sponsor at the Iffezheim racecourse
Longines, the Swiss watchmaking brand with a long and illustrious history, can be proud of its successful debut as title sponsor at the Iffezheim racecourse[…] … The 2011 Longines Grosse Preis von Baden was won by the German Andrasch Starke on Danedream[…] … The much anticipated climax, the Longines Grosse Preis von Baden, not only thrilled even the most demanding spectators but was a fine example of horse racing at its heart-stopping best[…] … The proud winner of the Longines Grosse Preis von Baden was Andrasch Starke from Germany on Danedream[…] … As a partner of the Grosse Preis and official timekeeper at the Iffezheim race track, Longines was proud to present the winner with a watch from its sport collection[…] … The Grosse Preis joins a long list of prestigious equestrian events that enjoy Longines sponsorship[…] … These include Royal Ascot, the Dubai World Cup, the Kentucky Derby, the Singapore Gold Cup and the Prix de Diane Longines in Chantilly[…] … Guests in the Longines box also had the opportunity to marvel at the official watch of the Grosse Preis von Baden, the Longines DolceVita[…]
» The Longines Royal International Horse Show in Hickstead
Kent Farrington from the USA won the prestigious Longines King George V Gold Cup on his debut at The Longines Royal International Horse show[…] … Points won during the Longines Royal International Horse Show count towards the total score for the 2011 Longines Press Award for Elegance[…] … The top scorers at Hickstead were: Women: Aniek Poels (NED)Men: Kent Farrington (USA) After four events, the following riders lead the intermediate global ranking of the Longines Press Award for Elegance: Women: Christine McCrea (USA)Men: Nick Skelton (GBR)[…]
» Longines: New title sponsor of the Grosser Preis von Baden
Longines, a Swiss brand with a long tradition in watchmaking, is the new title sponsor of the Grosser Preis von Baden, Germany’s most prestigious and internationally renowned flat race[…] … As part of the multi-year agreement, Longines will also act as the official timekeeper at the Iffezheim/Baden-Baden racecourse[…] … "Longines supports equestrian sports because they combine tradition, elegance and high-level performance", explains Walter von Känel, President of Longines[…] … As well as being the highlight of the «Grand Week» (27 August- 4th September), the Longines Grosser Preis von Baden is the centrepiece of the racing season at the Iffezheim track[…] … The Longines brand is the perfect sponsor for our major events[…]
» Prix de Diane Longines: A weekend tinged with elegance
For the first time this year, the Swiss watch brand Longines had the privilege of being the title partner in the Prix de Diane Longines[…] … The day of June 12 was full of elegance and prestige and Maxime Guyon riding Golden Lilac won the Prix de Diane Longines[…] … Alongside the races, the beautiful Longines Ambassadress of Elegance Aishwarya Rai-Bachchan had the pleasure to give away the Prize of Elegance “Mademoiselle Diane par Longines” to Valentine Simon[…] … Elegant clothing and colored hats on the lawn of Chantilly’s racecourse, the Prix de Diane Longines lived up to the expectations this Sunday 12 of June[…] … Maxime Guyon on Golden Lilac won this group I race and received his trophy, as well as a Longines Column-Wheel watch from the hands of Aishwarya Rai-Bachchan, Longines Ambassadress of Elegance and Walter Von Känel, President of Longines[…] … During the afternoon, style hunters have gone all over the racecourse in the search of the most elegant women of the day for the event “Mademoiselle Diane par Longines”[…] … A panel of jury made up of Aiswarya Rai-Bachchan as well of representatives of France Galop, Longines and Grazia magazine have then selected the proud winner of the Longines Prize of Elegance, Ms Valentine Simon[…] … The renowned Chinese actress Yao Chen was also the guest of Longines for this special day[…] … Besides, she had the pleasure to give away a Longines watch to the owner of the racehorse winner of the Prix Paul de Moussac[…] … Gala dinner To add an extra touch of elegance to the weekend, the Swiss watchmaker had organised a gala dinner on Saturday night, the day before the Prix de Diane Longines[…] … Longines DolceVita – An ode to contemporary elegance´ Alongside the Bollywood icon and Longines ambassador of elegance Aishwarya Rai-Bachchan, the brand’s other guests have been able to admire the new ladies’ Longines DolceVita models[…] … This collection is an ode to elegance, the emblematic quality promoted by Longines[…] … Longines has now launched a new range in the Longines DolceVita collection whose design is at once refined and attractively fresh[…] … These new models will add a fresh dimension to the watchmaking elegance that is characteristic of Longines[…]
» Jim Courier receives the Longines Prize for Elegance from Andre Agassi
After a morning packed with emotion and culminating in an exhibition match featuring two tennis legends and two future tennis aces, Longines gave a charity dinner on Saturday evening in aid of the foundations run by its two ambassadors of elegance, Andre Agassi and Stefanie Graf[…] … During the evening, Longines Ambassador of Elegance Andre Agassi presented the Longines Prize for Elegance to Jim Courier as a tribute to his work with disadvantaged children, notably through his foundation Courier’s Kids[…] … The key theme of the evening: elegance, which brought together A-list guests at the Petit Palais for the charity dinner organised by Longines in aid of the foundations run by its ambassadors of elegance, Andre Agassi and Stefanie Graf[…] … During this unforgettable evening, Jim Courier, the two-time winner of Roland-Garros, was presented with the Longines Prize for Elegance by Andre Agassi[…] … After the presentation of the award, Florence Ollivier-Lamarque, General Director of Swatch Group France, and Walter von Känel, President of Longines, presented Jim Courier with a cheque for $100,000 for his foundation, Courier’s Kids[…]
» Longines strengthens its support to the young tennis talents
In line with the values it has always upheld, Longines, official partner and timekeeper for the French Open, strengthens its support to the young tennis talents[…] … The famous Swiss watchmaker is looking to the future by organising the Longines Future Tennis Aces, a tournament aimed at promoting sport and encouraging the values of respect, fair play and tolerance which it holds dear[…] … The draw of the tournament has been made by tennis star and Longines Ambassadress of Elegance Francesca Schiavone on the rooftop of the Galeries Lafayette in Paris[…] … The brand presented the Longines Rising Tennis Stars, a program that aims to support young tennis talents in the development of their careers[…] … Longines can boast a long-term commitment to the world of international top-class tennis[…] … Apart from being the official partner and timekeeper for the French Open at Roland-Garros, Longines is also present at the Kremlin Cup in Moscow, as well as at the Rakuten Japan Open in Tokyo, the oldest tournament of the ATP tour in Asia[…] … Longines is thrilled to count two of the most famous tennis legends among its Ambassadors of Elegance, namely Andre Agassi and Stefanie Graf, and to support their respective foundations[…] … The involvement of the brand also includes a partnership with the new queen of Italian tennis, Francesca Schiavone, as a Longines Ambassadress of Elegance[…] … Longines is also looking to the future of tennis[…] … As such, the brand is organizing the Longines Future Tennis Aces tournament and decided to sponsor promising youngsters from every corner of the world with Longines Rising Tennis Stars[…] … The Longines Rising Tennis Stars Grigor Dimitrov Grigor Dimitrov is the number one tennis player from Bulgaria at 20 years old[…]
» Longines and the 79th CSIO Piazza di Siena
The famous Swiss watchmaker Longines, involved in equestrian sports for many years, was anew official partner and timekeeper of the 79th CSIO Piazza di Siena, which took place from 26 to 29 of May[…] … Famous for the elegance of its products, Longines will also be presenting The Longines Column-Wheel Chronograph, a refined timepiece that perfectly embodies the precision and beauty of equestrian sports[…] … Various celebrities and distinguished guests have … Longines’ stand in the days of the sport show[…] … Thursday 26, the partner of the event Melissa Satta visited Longines’ stand posing for some pictures and on Saturday 28, Longines had been delighted to welcome Milly Carlucci and her husband Angelo Donati, Justine Mattera, Beppe Convertini, Giorgio Gobbi, Pietro Genuardi as well as the beautiful Nina Senicar, horsewoman and equestrian sports lover[…] … At the second stage of the Longines Press Award for Elegance, the following horseriders were the most performing female and male riders in Rome: Female horserider: Giulia Martinengo (ITA)Male horserider: Nick Skelton (GBR) The following two riders are leading the intermediate global ranking of the Longines Press Award for Elegance, which will be awarded at the CSIO Dublin on 8th August, 2010[…] … Female horserider: Christine McCrea (USA)Male horserider: Eric Lamaze (CAN) Each winner will receive a trophy, a set of two Longines watches and a cheque for CHF 20,000[…] … The CSIO Piazza di Siena was the perfect occasion for Longines to present a model that typifies the brand’s philosophy and slogan “Elegance is an attitude”[…] … The Longines Column-Wheel Chronograph embodies classical and refined beauty, its stainless steel case houses an exclusive self-winding caliber with a blue column-wheel that can be admired through the transparent back[…]
» The Prix de Diane Longines promotes the art of elegance
Elegant picnics on lush green lawns, beautiful women wearing exquisite hats: the Prix de Diane Longines is an essential date in the calendar of elegance[…] … The racecourse at the magnificent Château de Chantilly will provide an ideal backdrop for Longines to illustrate the qualities of style and elegance that it promotes[…] … In the same vein, the brand will be presenting a prize to the most elegant woman in its “Mademoiselle Diane par Longines” competition, to be held on Sunday, 12 June[…] … Having been involved in the world of sport since 1878, Longines has a vast experience in timing equestrian events[…] … As part of its partnership with France Galop, the organisation responsible for national flat racing and steeplechase in France, Longines will be present at Chantilly, Deauville and Longchamp racecourses as official timekeeper, and the Prix de Diane Longines indeed represents the highlight of this association[…] … With a passionate involvement in equestrian sport for almost 90 years, Longines is also an official partner and time-keeper for many equestrian events, such as most of the CSIO Nations Cup show-jumping competitions as well as the various competitions organised by the Arab Equestrian League[…] … In addition, apart from its traditional involvement in the Melbourne Cup Carnival, which includes the Longines MacKinnon Stakes, Longines is also the official timekeeper for other major meetings such as the Longines Singapore Gold Cup, organised by the Singapore Turf Club, the Dubai World Cup and the traditional Kentucky Derby, which is held at the Churchill Downs racecourse[…] … Moreover, Longines has the honour of being a partner in Royal Ascot[…]
» Longines Future Tennis Aces 2011
As official partner for Roland Garros, Longines is looking for the champions of tomorrow through its Longines Future Tennis Aces tournament[…] … In line with its tradition, Longines will again be helping disadvantaged children by making a donation to the charity organisations founded and run by its ambassador of elegance, Andre Agassi, and the legendary former tennis champion, Jim Courier[…] … And to wind up the event in style, Longines will have the honour of presenting the Longines Prize for Elegance at a gala dinner[…]
» BASELWORLD 2011 Preview: Longines Master Collection Retrograde Moon Phases
Longines has succeeded for the first time in bringing together the day, the night and the phases of the moon in a symphony of retrograde hands with a new timepiece that is named the Longines Master Collection Retrograde Moon Phases[…] … The Longines Master Collection Retrograde is a combination of the brand’s technical heritage and its unmistaken aesthetical quality[…] … It is a line that uses a calibre that was specially developed for Longines[…] … With its various retrograde functions this line has rapidly become the figurehead of The Longines Master Collection, which is a tribute to the brand’s long watchmaking tradition[…] … The Longines Master Collection Retrograde Moon Phases Thanks to a new exclusive movement, Longines has been successful in creating a watchmaking combination that has never been seen before[…] … The day, the night and the phases of the moon have been brought together in a symphony of retrograde hands in a new timepiece named The Longines Master Collection Retrograde Moon Phases[…] … In addition to displaying the hour, day, night and the phases of the moon, the functions of the Longines Master Collection Retrograde Moon Phases models include the day of the week at 12 o’clock, the date on the right-hand side of the dial, a 24-hour second time-zone on the left-hand side of the dial and a small seconds at 6 o’clock[…] … The Longines Master Collection Retrograde Moon Phases is available with a diameter of 41 mm or 44 mm[…]
» A true diving watch: The Longines Legend Diver
The Sport Legends series pays homage to the pioneers of sport and their exploits, timed by Longines[…] … The latest arrival, the Longines Legend Diver, is a re-issue of a 1960 diving watch produced during the hour of glory of marine exploration and military and sports diving[…] … At the time, in 1953, Longines had participated in the depth record of the bathyscaph “Trieste”, supplying the on-board instruments[…] … Maintaining all of the spirit and design typical of the 1960s, Longines has endowed this classic watch with up-to-date and high-performance technical features: a well-proportioned sapphire glass, two screw-in crowns and screw-down case back to assure water-resistance to 300 m and turning internal disk for divers[…] … Forming a veritable “Hall of Fame” of the Longines Sport Collection, the models of the Sport Legends series include the Legend Diver, a high-performance diving watch offering revival design[…] … A re-issue of a 1960 diving watch in the spirit of the depth records in which Longines participated, in particular that of the bathyscaph “Trieste”, to -3150 m in September 1953, it maintains the main features, including shaped glass, of its forebear, as a reminiscence of the technical constraints of the period, although here executed with the tolerances and high performance of today’s diving watches[…] … A true diving watch, the Longines Legend Diver is water-resistant to 300 m[…]
» Longines Twenty-Four Hours – The Watch used by Swissair Navigators
In the 1950’s Longines supplied watches to the Swiss national airline, Swissair[…] … Longines has now re-issued this watch for both historical and functional reasons, as well as for the aesthetic attraction it still holds[…] … The new version has been given the name Longines Twenty-Four Hours[…] … Especially for Swissair navigators In 2009, Harry Hofmann, a retired navigator from the old Swissair, visited the Longines Museum[…] … He took advantage of this visit to present the company with a Longines watch that he used to wear when he was working for Swissair[…] … This watch, with its 24-hour dial, is part of a series of timepieces produced by Longines in the 1950’s especially for Swissair navigators[…] … The watch that Harry Hofmann wore when he was a navigator for Swissair, flying DC-4s, DC-6s, DC-7s, DC-8s and Coronados up until 1974, had been specifically manufactured for the Swiss national airline by Longines in the early 1950’s; it bears the number 8237331[…] … It is fitted with a Longines calibre 37[…] … 9N with a centre seconds hand, which had been designed in the 1940s and used in Longines watches intended for pilots[…] … Longines’ archives reveal that it was one of a series of 70 pieces manufactured between 1953 and 1956 exclusively for the Swiss national airline[…] … Technically, it is related to the aviator’s watch – the Longines Weems Second-Setting model, produced in 1927, or the Lindbergh Hour Angle watch made by Longines from 1932 on[…] … It has been given the name Longines Twenty-Four Hours[…] … The Longines Twenty-Four Hours The Longines Twenty-Four Hours is fitted with calibre L704[…] … The inside surface of the cover is engraved with the words “Re-edition of a Longines navigation watch exclusively made for Swissair navigators, 1953-1956“ plus the watch number[…] … The Longines Twenty-Four Hours is mounted on a black alligator strap and is water-resistant to 3 bar (30 metres)[…]
» HH Sheikh Mohammed Bin Rashid al Maktoum Endurance Cup by Longines
Longines announces its new partnership with the HH Sheikh Mohammed Bin Rashid al Maktoum Endurance Cup[…] … In keeping with the noble character of this discipline, The Longines Master Collection Moon Phases in rose gold is the official watch for this event[…] … Taking place on 15 January in Dubai, the HH Sheikh Mohammed Bin Rashid al Maktoum Endurance Cup by Longines will bring together the world’s leading endurance riders for the fourth consecutive year[…] … Longines is proud to announce its involvement in this elegant event which demands tremendous discipline on the part of the riders, in terms of the training, precision and the total mastery of their horses’ ability throughout the event[…] … During the competition the riders have to cover a distance of 160 km, managing their pace to the best advantage, which demands a high level of discipline and precision – values which are of great importance at Longines too[…] … As a perfect example of its famous slogan “Elegance is an attitude”, the Swiss watchmaker has chosen its Longines Master Collection Moon Phases as the official watch for the event[…]
» Longines: World debut during the Alpine Skiing World Cup in Wengen
Longines with the technical support of Swiss Timing, both companies of The Swatch Group Ltd[…]
» Longines embarks on landmark partnership with the Singapore Turf Club
Longines is now the official partner and timekeeper of the Singapore Turf Club for the following three consecutive years - 2010 to 2013[…] … As part of this partnership, the “Singapore Gold Cup” has been renamed “Longines Singapore Gold Cup”[…] … The Longines Singapore Gold Cup is the crown jewel of the local turf[…] … A Longines Admiral Chronograph was also awarded to the winning jockey, to the horse-trainer and horse-owner to recognize their merit[…] … This milestone race was attended by the Patron of the Club, the nation’s head of state, His Excellency Mr S R Nathan, Longines President, Mr[…] … Walter von Känel, Longines Ambassadress of Elegance, Ms[…] … This year, Longines raised funds for APSN Chao Yang School, one of the social service programmes supported by Community Chest through the Longines Singapore Gold Cup Charity luncheon[…] … Besides outright donations and table sales, funds were also raised through a charity auction of a Longines PrimaLuna Thousand and One Nights timepiece and six rocking horses embellished with art created by the students of Chao Yang School and Longines Ambassadors of Elegance, Ms[…] … “Community Chest is grateful to Longines for the partnership through the Longines Singapore Gold Cup[…] … For over 178 years Longines has long established its brand image which equates to elegance, and also firmly focuses the brand’s core objective on raising global awareness and charity involvements[…]
» Longines opens its 3rd Flagship Boutique
The famous Swiss watchmaker Longines, with more than 178 years of non-stop craftsmanship, officially opens its third flagship store at The Shoppes at Marina Bay Sands (MBS), Singapore, today[…] … Longines President, Mr Walter von Känel, and Longines Ambassadress of Elegance, Ms Chi Ling Lin, flew in specially to grace the ribbon cutting[…] … Invited guests included representatives from Longines’ new partners in Singapore, the Singapore Turf Club and Community Chest of Singapore as well as the media attending this momentous occasion[…] … Aesthetic purity The boutique showcases Longines’ innate ability to use the aesthetic purity of a design to bring forth an inviting ambience[…] … Be captivated by the soaring crystal-clear façade bearing the dignified Longines winged hourglass logo that provides an unobstructed view into the boutique[…] … A hexagonal centrepiece in the boutique, formed by six watch towers, highlights Longines’ collections whilst the play of light shot from the floor reflected by the ceiling mirror illuminates the core pieces in the showcases[…] … It was a day of double celebration as Longines also announced its landmark collaboration as the Official Partner and Timekeeper of the Singapore Turf Club and the running of the Longines Singapore Gold Cup[…] … 35 million Longines Singapore Gold Cup is undoubtedly one of the richest and most prestigious races in the region[…] … A Longines Admiral Chronograph will also be awarded to the winning owner, trainer and jockey to recognize their triumph[…] … Auction items include a Longines PrimaLuna Thousand and One Nights timepiece and six rocking horses embellished with art created by the students of the school and Longines Ambassadors of Elegance, Ms[…] … For over 178 years, Longines has long established its brand image which equates to elegance, and also firmly focused the brand’s core objective on raising global awareness and charity involvements[…]
» Longines Australia: 2010 Melbourne Cup Carnival
Longines was again the official watch for the renowned Melbourne Cup Carnival in 2010 which also marked the 150th Anniversary Year[…] … Longines capitalized on its long-standing association with the Carnival by hosting, for the first time, a regional event for its valued retailers from Malaysia, Thailand and Vietnam[…] … At Derby Day, Longines hosted a sit-down lunch in the newly completed, luxurious 'Absolute Marquee' precinct, with guests enjoying panoramic views of the racecourse and winning post, amidst a marquee swathed in Longines' trademark blue and white colour scheme[…] … 90,000 racegoers witnessed the running of the Group One race "Longines Mackinnon Stakes" which displayed Longines branding on the racetrack whilst being relayed on television in Australia, New Zealand and in other parts of the world[…] … Mr Claude Jaunin, Longines Regional Manager for Asia Pacific, presented the Longines watches to the winning Owner, Trainer and Jockey[…] … The Longines Mackinnon Stakes received blanket media coverage as it was won by Bart Cummings, Australia's most famous trainer and winner of 14 previous Wakeful Stakes races[…] … Longines is also sponsoring 'Fashions on the Fields' during the Carnival week and has awarded watches to the winners of this national competition, rewarding style and elegance of the Carnival's racing outfits[…] … On Saturday 30th October, Longines Head of International Marketing, Mr Juan-Carlos Capelli presented the male winner of 'Fashions on the Field' with a Longines Admiral[…] … The Longines PrimaLuna is this year's Official Watch of the Carnival and is promoted on multiple banners, in watch cabinets, speed guns and located around the racecourse premises as well as on shopfronts around the key Australian cities[…] … The new Longines PrimaLuna collection received excellent feedback from retailers and Carnival race-goers[…]
» Continuing a Sporting Tradition: The Longines Conquest Chronograph
As the official timekeeper for the World Cup Alpine skiing competitions organised by the International Skiing Federation (FIS) during the 2010-2011 season, Longines will be present on the slopes for a whole series of events to be held in Germany, Austria, Bulgaria, Canada, Croatia, Finland, France, USA, Italy, Norway, the Czech Republic, Sweden, Switzerland and Slovenia[…] … During the season all eyes will be on Longines Ambassador of Elegance, Aksel Lund Svindal, the Norwegian whose performance in 2009-2010 was truly remarkable[…] … Longines would like to take this opportunity to wish him every success in the coming events[…] … As Walter von Känel, President of Longines, said, “Longines is looking forward to the new skiing season and the magnificent competitions that we can expect[…] … ” 100% on accurate timing Meanwhile, Gian-Franco Kasper, President of the FIS, commented “The FIS is delighted that the long-term relationship between Longines and the FIS Alpine Ski World Cup is going from strength to strength[…] … With Longines we know that we are in the best possible hands[…] … The winter contracts for timing international skiing events that followed gave Longines the opportunity to introduce many technological innovations, since each era has presented its own specific demands[…] … The new Conquest Chronograph During the 2010-2011 skiing season Longines will be launching its Conquest Chronograph, a model that perpetuates the spirit of conquest demonstrated by those who dared to go just that little bit further to reach new horizons[…] … It is on the basis of this spirit of adventure and its own heritage that Longines has designed the Conquest Chronograph models[…] … During the coming season all eyes will be on Aksel Lund Svindal, one of Longines’ Ambassadors of Elegance[…] … His performance during the 2009-2010 season was truly outstanding and Longines takes this opportunity to congratulate him and wish him every success during the coming months[…]
» Rie Tanaka and Philipp Boy win the Longines Prize for Elegance 2010
Longines, official timekeeper and data handler at the 42nd Artistic Gymnastics World Championships 2010 in Rotterdam, is pleased to announce that the Longines Prize for Elegance has been given to the female gymnast Rie Tanaka from Japan and the male gymnast Philipp Boy from Germany[…] … Furthermore, Longines had the pleasure to present the latest attribution to its Longines PrimaLuna collection[…] … At the 42nd Artistic Gymnastics World Championships, all participants in the individual all-around finals held on Friday October 22nd, were nominated for the Longines Prize for Elegance[…] … Longines Prize for Elegance The jury of the Longines Prize for Elegance brought together Dr[…] … Bruno Grandi, President of the International Gymnastics Federation (FIG), Fieke Willems, former gymnast and Dutch Champion, Carel Emmelot, Brand Manager Longines Netherlands and Walter von Känel, President of Longines[…] … The Longines Prize for Elegance was presented in the form of a trophy created especially for Longines by the Swiss artist Jean-Pierre Gerber[…] … Additionally, Rie Tanaka received a Longines PrimaLuna and Philipp Boy a Longines Admiral watch as well as a cheque for US$ 5,000 each[…] … The PrimaLuna model that Longines presented in Rotterdam combines the radiance of steel with the warmth of rose gold[…]
» Men’s single final, Longines Admiral Chronograph Ceramic presented to the finalists
For over 175 years, The Swiss watchmaker Longines has been the guardian of a vast horological know-how characterized by elegance and high-quality performance[…] … And now with over 130 years of experience in timing various sports Longines is today involved in those disciplines that reflect the values that it has always held dear, right from the earliest days of the company[…] … With Longines official timekeeping for 3 years (2009-2011), the Rakuten Japan Open Tennis Championships were held in the Ariake Coliseum from 4th to 10th October[…] … Longines Admiral Chronograph Ceramic was gifted to the 2 finalists by Juan-Carlos Capelli, Longines Head of International Marketing[…] … Longines’ relationship with the world of sports started in 1878[…] … Longines is delighted to be able to offer its technical skills and experience in sports timing for a competition – and a discipline – that perfectly matches its slogan “Elegance is an attitude“[…] … As part of its commitment to the world of tennis, Longines will be using the occasion to introduce a model – the Longines Admiral Chronograph Ceramic – which evokes sports where aesthetics, precision and physical coordination are of the utmost[…]
» Ingeborga Dapkunaite gives the Longines Prize for Elegance to Daria Kondakova
Longines, official timekeeper and data handler at the 30th Rhythmic Gymnastics World Championships 2010, is pleased to announce that the Longines Prize for Elegance has been given to Daria Kondakova from Russia[…] … The young gymnast received the prize from the actress Ingeborga Dapkunaite, Longines Ambassador of Elegance[…] … Prize winner Daria Kondakova was honoured with a trophy created by the Swiss artist Jean-Pierre Gerber, a Longines PrimaLuna watch and a cheque for US$ 5,000[…] … Furthermore, Longines was happy to be in Moscow to admire the performance of its Ambassador of Elegance, Evgeniya Kanaeva, the Olympic all-around gold medalist[…] … At the 30th Rhythmic Gymnastics World Championships, all participants in the individual all-around finals held on Friday September 24th, 2010 were nominated for the Longines Prize for Elegance[…] … The jury of the Longines Prize for Elegance brought together Dr[…] … Bruno Grandi, President of the International Gymnastics Federation (FIG), the actress Ingeborga Dapkunaite, Longines Ambassador of Elegance, and Dmitri Dimitriev, Brand Manager Longines Russia[…] … The Longines Prize for Elegance is presented in the form of a trophy created especially for Longines by the Swiss artist Jean-Pierre Gerber[…] … In addition, Daria Kondakova received a cheque for US$ 5,000 and the official watch of the 30th Rhythmic Gymnastics World Championships, a Longines PrimaLuna model, representing the contemporary elegance of Longines[…] … Longines was also happy to be in Moscow to admire the performance of its Ambassador of Elegance, the 2008 Olympic gold medallist, Russian rhythmic gymnast, Evgeniya Kanaeva, who won the 2010 World Champion title in individual all-around[…]

