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» Swatch To Celebrate Swatch + Art Connection

All responded with playful, fun loving and colourful designs inspired by a spirit of positive provocation and pure joy of live – values they share with the brand[…] … New York City based ‘Urban Primitivist’ Billy The Artist; noted painter, sculptor and writer Ted Scapa; prolific graphic artist and designer Matthew Langille and French street painter and musician Grems have each created new Swatch watches for the Swatch 2009 CreArt Collection[…] … In addition to an amazing art performance, the show will dazzle the crowd – up to 30’000 people are expected at the Piazza – with live music and monumental video projections[…] … Launched in 1983, Swatch caught the world by surprise with an accessible, colourful, quality Swiss watch – made of plastic[…] … Right from the start, Swatch connected with contemporary art, and for twenty-five years, world famous artists, musicians, filmmakers and fashion designers have collaborated with Swatch to create unique art for the wrist[…] … One of the first major artists to make the Swatch + Art Connection was Keith Haring, and the relationship between artists and the Swiss fashion watch and jewellery maker has since produced a fascinating series of Swatch Art Specials by Haring, Kiki Picasso, Mimmo Paladino, Arnaldo Pomodoro, Pedro Almodóvar, Akira Kurosawa, Ágatha Ruíz de la Prada, Vivienne Westwood and Jean-Charles de Castelbajac, to name only a few[…] … It’s no coincidence that CreArt by Swatch will take place during the 2009 Venice Biennale, when contemporary artists present their most challenging and interesting work at venues all over the city[…]