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» TAG Heuer chooses IC-Agency for its Social Media Strategy
TAG Heuer has chosen IC-Agency, leader in Luxury Digital Marketing and author of the WorldWatchReport™ study, to conceive and launch a social media strategy tied to this historic event[…] … “We have chosen IC-Agency for their sharp social media skills, as well as the pragmatism of their approach” indicates Françoise Bezzola, Director of Communication for TAG Heuer[…] … The custom methodology created by IC-Agency for TAG Heuer will be launched, most notably, on Facebook: “Analysis by IC-Agency has confirmed that tens of thousands of watch fans, and TAG Heuer aficionados in particular, are active on Facebook and are more than willing to interact with our brand, especially through our Facebook Fan Page” says Françoise Bezzola[…] … This site has become as ubiquitous as Google” indicates David Sadigh, Managing Partner at IC-Agency – and adds “With our studies, we were able to map out the way an exclusive brand can secure its position in the open environment that is social media[…] … ” TAG Heuer, who already works with IC-Agency, notably for their search engine optimization strategy, was lauded in 2009 and qualified as “Genius” for its excellence in Digital Marketing in a study by New-York Stern University[…]