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» Fredy Barth is the new ambassador for Carl F. Bucherer

In 2010, the Swiss racing driver, Fredy Barth, is having his first highly successful season in the World Touring Class Championship (WTCC)[…] … For this reason, Fredy Barth is the new ambassador for the independent watch manufacturer with its head office in Lucerne[…] … “You’re already much too old anyway, so better to let it drop”, Fredy Barth was faced with such advice when he was 16-years old and going into go-karting[…] … Right from his early days, Fredy Barth was fascinated by the ambivalence between speed and the inner calm of the driver, just as he was with the relationship between the necessary decision-making speed and the significance of the ensuing action, or the daylong, month-long or even year-long, minutely detailed planning time to achieve an improvement of a few tenths of a second[…] … On the basis of this fascination and also rational analysis, Fredy Barth did not allow himself to become discouraged by such empty arguments, which had no logical or factual foundation[…] … “Live for something, or you will die for nothing”, is Barth’s credo – an affirmation that suits him perfectly[…] … Businessman and Racing driver So, from the Fredy Barth, who was “too old” for motor racing, emerged a businessman and a racing driver, who in his own way gets involved in many situations[…] … Fredy Barth’s fourth place in his first appearance at the Marrakesh races was the best performance by a newcomer[…]