Finally it's ready! Over 1,000 minutes of raw video material for the BASELWORLD 2011 film are in the can and have been processed, sifted and edited during the fair. The result: BASEL11 – the film about the BASELWORLD fair, with a total length of 200 minutes. In a unique marathon, the little and large personalities of the watch sector have been interviewed by Editor in chief Dr. Klaus Adam and his team directly at the BASELWORLD fair, and have placed their corresponding brands and watches in focus.