In 2010, the Swiss racing driver, Fredy Barth, is having his first highly successful season in the World Touring Class Championship (WTCC). He is the perfect example of a man who is able to achieve his dreams and objectives with commitment, discipline and staying power. He shares with Carl F. Bucherer the uncompromising will, to go his own way and realize his dreams. For this reason, Fredy Barth is the new ambassador for the independent watch manufacturer with its head office in Lucerne.