In the interest of providing its customers with effective protection against counterfeiting, Parmigiani Fleurier is giving a world preview of its new system for certifying the authenticity and origin of its timepieces. Developed by PROOFTAG, a company renowned for its excellence in producing innovative authentication and security solutions, the Bubble Tag™, which has been adapted for use in the watch industry, is a new technology offering visible certification of authenticity and origin which is impossible to reproduce, and represents the most advanced solution on the market.