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Your search term 'Baume ' returned 13 results
» Alexandre Peraldi comments on the newest renditions in time from Baume & Mercier
With a 182-year history, Baume & Mercier is steeped with a rich heritage and incredible watchmaking prowess[…] … In fact, Baume & Mercier is now entrenched in an exciting new chapter of global expansion based on the brand’s rich and dynamic territory of seaside living and life’s important moments[…] … The emotionally impactful campaign captures the essence of sharing, of celebrations and of timelessness – all values of the Baume & Mercier brand since its inception in 1830[…] … TW: Baume & Mercier’s territory – seaside living in the Hamptons –embodies a state of mind, as well as a feeling and picture-postcard-perfect landscapes[…] … Bringing these attributes of the era, which are so in line with Baume & Mercier’s core philosophy, to the forefront in a timepiece today makes sense[…] … Versatility is really important to women and Baume & Mercier addresses that need[…]
» Baume & Mercier unveils 2012 watchmaking beauties
As we turn the corner into another new year, Baume & Mercier excellently executes new timepieces to join its dynamic collections[…] … Each Baume & Mercier collection possesses its own lineage and offers immediately distinctive features that tie in with the line’s inspiration[…] … Inspired by a 1948 single push-piece chronograph, the Capeland line offers retro accents reminiscent of Baume & Mercier’s pedigree[…] … Capturing moments for women – The Linea For the past nearly one hundredyears, since wristwatches came into existence, Baume & Mercier Maison d’Horlogerie has catered to women’s needs and wants[…] … Because of its long relationship with women, Baume & Mercier understands the female desire for sophisticated mechanics, and now equips several Linea models with automatic movements and sapphire case backs for the viewing thereof[…] … Since Baume & Mercier recognizes that every woman loves a little surprise, the watchmakers have designed the interchangeable bracelet system for incredible ease of use – offering multiple looks to match any personal statement[…] … While Capeland has been a much-coveted timepiece, Baume & Mercier nonetheless has found ways to bring the emblematic Capeland watches to even new levels of appeal[…] … This year, to complete the Capeland steel emblematic offers, Baume & Mercier brings forth this enticing leader piece[…]
» Baume & Mercier’s new advertising campaign
Aware of the goodwill the company elicits, Baume & Mercier will naturally focus its image today on the ideas of conviviality and authenticity, two concepts which are part of a genuine way of life[…] … Bolstered by the momentum generated by the presentation of its new brand universe in January at the SIHH (Salon International de la Haute Horlogerie), Baume & Mercier now unveils its new advertising campaign, a lively and spontaneous interpretation of the brand’s lifestyle vision[…] … The timepieces from two new 2011 Baume & Mercier collections, Capeland and Linea, are exhibited in a natural way which further adds to the relaxed atmosphere of the shoot[…] … With this warm and captivating campaign, Baume & Mercier grows closer to its loyal customers, while at the same time engaging a broad group of new watch experts and future aficionados[…] … With his talent, freshness, and simplicity, Francesco Carrozzini was chosen as the photographer for Baume & Mercier’s new campaign[…]
» The new Baume & Mercier Capeland
Baume & Mercier’s story begins all the way back in 1830 and reads like a true saga[…] … The dawn of 2011 means the opening of a new chapter for Baume & Mercier, a brand which considers itself a privileged partner for all of life’s precious moments[…] … In an era of changing values, a Baume & Mercier watch is also a memorykeeper, an everlasting reminder of life’s most cherished moments : weddings, births, anniversaries, graduations, family reunions[…] … Today, the Baume & Mercier universe is flawlessly represented by seaside living, a way of life which perfectly corresponds to the genuine values of conviviality, sharing, and durability which are promoted by the brand[…] … Between earth and sea, the art of living and personal luxury, this magical place has inspired the wisdom expressed in Baume & Mercier’s new dictum : Life is about moments[…] … In this spirit, Baume & Mercier is proud to present, as a part of its two new collections, the Capeland watch: a contemporary interpretation of one of the Maison d’Horlogerie’s most historic timepieces[…]
» To be launched in Fall 2011: Baume & Mercier new Classima models
Offering a unique combination of classical and modern elements, the Classima collection by Baume & Mercier is a best-seller that has become a true favorite among executives all over the world[…]
» Baume & Mercier Team of 250 Women
Baume & Mercier’s first participation in the “Carrera de la Mujer” proved a remarkable success[…] … The watch manufacturer managed to mobilize two hundred and fifty women willing to keep step with the pace set by the Baume & Mercier team[…] … Baume & Mercier could not have hoped for a finer response to its proposal to support an association dedicated to the fight against breast cancer[…] … As a means of testifying to its solidarity with the women who initiated the race which is now in its seventh edition, Baume & Mercier had set up its own pavilion on the Paseo de Coches at the heart of the Retiro park[…] … They were entrusted with the pleasant task of presenting Baume & Mercier watches to the two winners of the prize draw, as well as to Lola Chico Perles, the first athlete to cross the finishing line[…] … ” The two godmothers were also thrilled to be partnering Baume & Mercier for such a special day, on which Spain was celebrating Mother’s Day[…] … I am proud to be able to make my own modest contribution and to associate with the efforts undertaken by Baume & Mercier”[…] … Through this initiative, Baume & Mercier has once again demonstrated the scope of its commitment to women, particularly in this year marking the centenary of the International Women’s Rights Day[…]
» Baume & Mercier Classima Executives Gold
Designed for businessmen and decision-makers, the Classima Executives by Baume & Mercier welcomes a collection in a metal as precious as the time it measures[…] … But like all Baume & Mercier watches, the new Classima Executives Gold models are distinguished by the modern interpretation of their design and the attention lavished on even the slightest details[…] … Symbolizing the quest for technical and aesthetic perfection and a subtle blend of classical and contemporary design elements, the Greek letter Phi – the Baume & Mercier emblem – appears like a signature on the crown and dial of these exceptional watches[…]
» Baume & Mercier Classima Executives XL Open Balance and Power Reserve
This model inspired by the finest watchmaking traditions is endowed with a high-end movement and equally noble finishes. An opening at 12 o’clock reveals the balance oscillating beneath the silver-colored dial with a “grain d’orge” guilloché décor, while the power reserve is displayed by an[…]
» Baume & Mercier Classima Executives Magnum XXL Chronograph
Teamed with a black vulcanized rubber strap and equipped with a mechanical automatic movement, this sophisticated chronograph has been treated to a new XXL (44 mm) case design endowed with distinctive attributes. The fluted case in polished/satin-finished and sand-blasted steel is reinforced by profiled[…]
» Baume & Mercier Classima Executives Magnum XXL Chronograph Black PVD Steel
For this distinctive chronograph, Baume & Mercier has designed a new fluted case in black satin-finished and sand-blasted PVD-coated steel, accentuated by profiled push-pieces and driven by a mechanical self-winding movement[…]
» Baume & Mercier ambassador for a full year: Andy Garcia
To celebrate the fifth edition of its Baume & Mercier & Me charity campaign, the Geneva-based watch brand is associating with actor Andy Garcia as the new star ambassador of its now famous humanitarian initiative[…] … The philanthropic mechanism of this campaign is both simple and effective: Andy Garcia, like the Hollywood celebrities in the previous campaigns, is offering voluntary use of his reputation and his image by serving as a Baume & Mercier ambassador for a full year – in exchange for the brand providing financial support to the charities of his choice[…] … All royalties normally due to Andy Garcia, as well as those of photographer Greg Gorman, will be donated to several organizations working in the fields of cancer research, child education, helping underprivileged women and the struggle against poverty – all causes that Baume & Mercier has been actively supporting for some time now[…] … An historical humanitarian commitment The Baume & Mercier & Me charity campaign first launched in 2005 was one of the first of its kind[…] … Arthur Baume, son of one of the founders of the Maison Baume and director of the Baume & Co subsidiary company in London, personally undertook to help the city’s French hospital during World War I[…] … He served as Chairman of the establishment, thereby taking over from his uncle and predecessor Célestin Baume in the 19th century[…] … In 1920, Arthur Baume was rewarded for his devotion by the French President Raymond Poincaré, who presented him with the Legion of Honour[…] … During World War II, the Chairman of Baume & Mercier, Constantin de Gorski, was also actively involved in the activities of the Red Cross in Geneva[…] … Since the 1920s, the brand has consistently striven to defend noble causes relating to the environment, children and medical research, and Baume & Mercier now continues to cultivate this philanthropic legacy in an innovative way through its Baume & Mercier & Me campaign[…]
» Baume & Mercier partner of Photo's 40th Anniversary evening
For the occasion, Baume & Mercier – the evening's privileged partner – joined forces with Arnaud Baumann to offer guests an imitate area where they could isolate themselves to exhibit better[…]
» News faces, enduring Values: Evangeline Lilly & David Duchovny
Baume & Mercier & Me, the slogan adopted by the Swiss watch brand Baume & Mercier, is embodied this year by two new personalities with which it shares many similarities: internationally recognized, while remaining totally authentic and profoundly human[…] … Actress Evangeline Lilly (Lost) and actor David Duchovny (X-Files) are associating with the fourth edition of the Baume & Mercier & Me campaign, representing the Geneva-based brand in order to join it in supporting charity projects[…] … The causes supported by this campaign include cancer research, child education, helping underprivileged women and the struggle against poverty This campaign enables Baume & Mercier to convey, in an authentically committed manner, the three values forming the essence of its brand identity: proximity, authenticity and creativity[…] … In the same way, within the world of luxury watchmaking, Baume & Mercier has managed to remain an accessible brand producing watches that become intimate possessions for their owners[…] … Therein lies the true meaning of the slogan Baume & Mercier & Me[…] … Authenticity through an approach based on heart-felt values: the personalities who take part in the Baume & Mercier & Me campaign do so pro bono, in order to serve noble causes they share with the brand[…] … This authenticity echoes that which undergirds Baume & Mercier’s entire approach to watchmaking, building on 179 years of uninterrupted history and expertise to craft genuine Swiss watches[…] … Exactly like the technical and aesthetic creativity for which Baume & Mercier watches have been famous over the decades, while remaining deeply rooted in the timeless values of Swiss watchmaking[…] … The previous Baume & Mercier & Me campaigns were created in cooperation with Meg Ryan and Kiefer Sutherland (2006), Kim Basinger and Gary Sinise (2007), Teri Hatcher and Ashton Kutcher (2008)[…] … Thanks to this fourth edition of the Baume & Mercier & Me campaign, to be launched worldwide in April 2009, Baume & Mercier is pursuing with a new pair of celebrities its action aimed at promoting voluntary use of the time and image of Hollywood stars[…]