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» Baume & Mercier ambassador for a full year: Andy Garcia
To celebrate the fifth edition of its Baume & Mercier & Me charity campaign, the Geneva-based watch brand is associating with actor Andy Garcia as the new star ambassador of its now famous humanitarian initiative[…] … The philanthropic mechanism of this campaign is both simple and effective: Andy Garcia, like the Hollywood celebrities in the previous campaigns, is offering voluntary use of his reputation and his image by serving as a Baume & Mercier ambassador for a full year – in exchange for the brand providing financial support to the charities of his choice[…] … All royalties normally due to Andy Garcia, as well as those of photographer Greg Gorman, will be donated to several organizations working in the fields of cancer research, child education, helping underprivileged women and the struggle against poverty – all causes that Baume & Mercier has been actively supporting for some time now[…]
» Piaget supports the 25th anniversary of the Independent Film Festival
Many celebrities attended this exiting event including Maggie Gyllenhaal, Adrien Brody, Laura Dern, Jeremy Renner, Jodie Foster, Pierce Brosnan, Colin Farrell, Andy Garcia, Emmy Rossum, Olivia Wilde, Matt Dillon, Jeff Bridges, Mariah Carey, Tom Ford, Taraji P[…]