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BASELNEWS 2010 GUCCI TIMEPIECES - Balanced and sophisticated timepieces

(03/2010) The refined elegance and pure femininity which inspire Gucci’s signature style are beautifully showcased in the new G-Frame watch collection designed by Creative Director Frida Giannini. The new line, designed for both day and evening, is characterized by exceptional attention to detail, unique materials and wearable colours. The G-Frame collection meets the need for a balanced and sophisticated timepiece which allows women to confidently take centre stage.

BASELNEWS 2010 The OMEGA Constellation Double Eagle 4-Counters

(03/2010) The Constellation Double Eagle watches have long celebrated OMEGA’s close relationship with the Royal and Ancient Game of golf. The Double Eagle is a robust watch for all seasons, with its screw-in case helping to guarantee water resistance to 100 metres (330 feet, 10 bar) – but it is as fashionable as it is sporty.

BASELNEWS 2010 Eberhard & Co. Chrono 4 BADBOY - The indomitable force of time

(03/2010) Eberhard & Co. gives its Chrono 4 BADBOY a completely new and distinctive gutsy look, which will be revealed in all its explosive energy at the watchmaking world’s most important international occasion, Baselworld 2010. After having revolutionized the reading of time, thanks to the specially patented device aligning four counters, the Company’s emblem collection has become a “laboratory of ideas”, revealing a maximum expression of compactness, strength and dynamism.

BASELNEWS 2010 Davidoff watches: New models perfectly complementing the Very Zino watch collection

(03/2010) At Baselworld 2010, Davidoff is adding two interesting watch collections to the Very Zino watch line successfully launched in 2008. The Very Zino Champion Collection and the Very Zino Navigator Collection persuade with their strong masculinity and fascinate with their different interpretation of this theme. Now, as before, all designs reflect the spirit of Davidoff and harmoniously combine elegance and modernity with the highest quality.

BASELNEWS 2010 Hugo Boss watches: A chrono built for action

(03/2010) This strikingly handsome chronograph demonstrating first-class watch design comes in IP rose gold and black or in a steel case. It is an updated interpretation of the great classic HB-136 that has evolved towards a larger size with a correspondingly stronger character.

BASELNEWS 2010 New edition of Ludwig - NOMOS Glashütte complements its collection

(03/2010) You know, we don’t really have a need for the most extreme things out there. We don’t require a multifunctional kitchen appliance or a briefcase made of sharkskin. Nor do we need 28 chronographs. Not in the least. But a good suit, a well-fitting pair of jeans, nice shoes, and a classic watch: it’s not too exaggerated to possess things like this that help us express who we are.

BASELNEWS 2010 TAG Heuer: History begins every morning

(03/2010) This is the story of speed, of the hunt for speed, of catching time, of mastering time. This is the story of Tag Heuer, the legendary time brand. Every story starts with a man and a passion. Edouard Heuer, the founder of our destiny had the vision of time. The man became a team, a passionate team. And the road became a speedway of legendary competitions linking today’s most powerful men, those heroes of our time, in a “course contre la montre”.

BASELNEWS 2010 Rolex Explorer - reliable and robust

(03/2010) So many attempts were necessary before Everest was finally conquered. It was 29 May 1953 and the heroes of the day, Sir Edmund Hillary and Tensing Norgay, were wearing Rolex Oyster Perpetual watches. So many expeditions all seeking to achieve a proverbially impossible dream, motivated by the simple desire to meet a challenge: “Because it’s there…”

BASELNEWS 2010 Eterna Madison Eight-Days – runs nonstop for eight full

(03/2010) Eterna has selected the Madison Eight-Days design to reaffirm its long-standing traditions of pioneering technology. Launched at this year’s World, Watch and Jewellery Show, Baselworld, the Madison Eight-Days is fitted with the hand-wound Eterna 3510 movement featuring the new Eterna Spherodrive construction – a novel spring barrel design rotating on ball bearings, in a demonstration of this proprietary Eterna movement’s exceptional distinction.

BASELNEWS 2010 GLASHÜTTE ORIGINAL PanoInverse XL: A Revelation of Inner Beauty

(03/2010) It’s the heart of haute horlogerie. It’s tangible intelligence, quintessential ingenuity. There’s simply no denying it, the movement is the thing. A thing of beauty. The PanoInverse XL from Glashütte Original reveals the inner beauty of the mechanical movement at its heart by lifting an extraordinary element from the hidden interior to the visible surface of the watch. Inner beauty becomes outer beauty.

BASELNEWS 2010 PENDULUM CONCEPT: TAG Heuer reinvents the heart of the mechanical movement

(03/2010) During its 150 years at the forefront of the Swiss avant-garde, TAG Heuer has written some of the most important chapters in the history of mechanical watchmaking — from the oscillating pinion patented in 1887 to the groundbreaking 1/100th-of-a-second precision of the Calibre 360 chronograph in 2005.

BASELNEWS 2010 The new Oris Col Moschin Limited Edition

(03/2010) During their gruelling training missions, members of the Col Moschin Italian Special Forces unit have tested an essential new tool: the Oris Col Moschin Limited Edition. Based on the innovative Oris ProDiver it has accompanied these elite troops on 9000m parachute jumps and sea dives in depths of more than 40m.  It has also been tested on draining hikes and missions through inhospitable terrain. 

BASELNEWS 2010 Attractive price: Atlantic Worldmaster Chronograph Valjoux

(03/2010) What could be more gratifying for any watch lover than owning an historical movement from the “Swiss Made” watchmaking tradition? Versatile, robust and accurate, the “Valjoux” is one that has set its stamp on the era of the automatic chronograph. With the Worldmaster Valjoux Chronograph, Atlantic Watch SA provides a majestic example in support of its reputation for offering the best at fair value.

BASELNEWS 2010 Timex Unveils a Modern Classic - Timex SL Series Annual Calendar

(03/2010) Debuting at BASELWORLD, Timex presents a classic upgrade to the Timex SL Series™ men’s automatic collection – the Annual Calendar.  Now in its fourth year, the Timex SL Series is an iconic and influential portfolio of watches paying homage to its sportswear-inspired origins, while adapting to the contemporary man’s penchant for the classic and sophisticated. Infusing ultra-refined and luxurious detail into a sports-inspired silhouette, this new collection is an increasingly modern interpretation of the original.

BASELNEWS 2010 BREITLING presents the New-Wave Superocean

(03/2010) In the 1950s, at a time when it had already established itself as «official supplier to world aviation», Breitling took on another challenge by setting out to conquer maritime depths. 1957 thus saw the launch of the famous Superocean, equipped with an ultra-readable dial, an armored glass and a monohull case watertight to a depth of 200 meters (660 ft) – a remarkable feat at that time.

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