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(03/2010) Tiffany Watch Co. Ltd marks its second year of consolidated success with the launch of the Atlas Gent Square Chronograph. The Atlas Gent Square, with its robust 40 mm stainless steel case and sporty design features, exudes an unmistakable masculine appeal and joins the original Atlas Gent Chronograph family adapting its original morphology from round to square.
(03/2010) The Tissot PRS 516 is a timekeeping legend, with the original version already attracting attention on and off the racetrack in the 1960s. Then it was the subject of an award-winning advertising campaign featuring the product on a dynamically photographed racing driver’s gloved wrist. Today the Tissot PRS 516 Chrono Auto Valjoux pays tribute to the brand’s deep-rooted passion for motorsport with a sophisticated Swiss-made movement and rich, retro-modern design.
(03/2010) The All Dial line explores the sea bed and presents a new sporty model that will delight diving enthusiasts. The All Dial Valve watch with helium superbly combines advanced technology and aesthetic appeal, a prowess characteristic of the All Dial collection. Reliable and accurate, it can safely be worn when exploring the marvels of the sub-aquatic world.
(03/2010) To pay tribute to its prestigious heritage and to mark its 150th anniversary, TAG Heuer is organising an amazing international round-the-world exhibition. At this occasion, 16 historical iconic timepieces and 3 major novelties will be exhibited. The “Odyssey of pioneers” is an epic and emotional experience.
(03/2010) Essential. Original. Unmistakable. The Senator Chronograph XL is a superb example of the fine art of mechanical watchmaking from Glashϋtte Original. Unpretentious and understated, its classic elegance speaks for itself - and for the 165 years of German watchmaking tradition, craftsmanship and experience that lie behind it.
(03/2010) U-Play, the new line of Gucci timepieces for women, designed by Creative Director Frida Giannini, is distinguished by its functionality and versatility. These two features not only make this watch practical, but also a stylish and an enduring companion for the ever-increasing pace of global living. The concept behind the U-Play collection lies in the interchangeable design of the components, which allows the wearer to change the combination of colours and materials to suit the occasion or to express her personal taste.
(03/2010) None of OMEGA’s distinctive watch lines is more strongly identified with the brand’s pioneering spirit than the Speedmaster. The legendary chronograph has a long list of adventures to its credit, including every one of NASA’s piloted missions since May of 1963. When Buzz Aldrin stepped onto the lunar surface in 1969 wearing his OMEGA Speedmaster Professional, the watch achieved true iconic status.
(03/2010) The FRANC VILA “Cobra” collection introduced the first evolution of the characteristic “esprit unique” watchcase. The new case is dedicated to aficionados of extreme sports. Built to withstand 300 meters deep, the “Cobra” timepieces are specially conceived for hard and intense water activities. The carbon fiber inserts ensure the protection of the watch for the most exigent sports.
(03/2010) Rado’s Ceramica model revolutionized watchmaking in 1989, making its mark with a daring design in full ceramic. A genuine revelation that has since become an indisputable icon. The legend is now forever digital. With this new model, Rado marries digitalization with the properties of an exceptional material and the perfect integration of all the elements that is the signature of the Ceramica line.
(03/2010) For many years, the NOMOS brand was guided by the credo, “Women should wear normal watches for grown-ups.” One size should suffice. Protests against this belief fell on deaf ears – until someone finally went and measured, and discovered that each person is, in fact, built differently.
(03/2010) What could be more natural than selecting mother-of-pearl when your name is Atlantic. A natural, semi-precious, shimmering material, mother of pearl exploits light and brings depth and movement to the dial. Iridescent with pink or silvery-grey nuances, the choice of the model is then a function of your wardrobe or the colour of your skin. The effect is guaranteed with the mirror-polished 316L steel of the case, whose sobriety illustrates the refined classicism of the Square line.
(03/2010) The new timepiece is the continuation of the partnership of the r5.5 collection between Rado and British designer Jasper Morrison. Fuelled by the same passion and philosophy as Rado, Morrison once again seeks to take the industry by storm with his interpretation of the jubilé theme.
(03/2010) Just one year after incorporating the new Hublot manufacture, the company's CEO, Jean-Claude Biver, is proud to present the first of the brand's movements to be produced entirely in-house: a column-wheel chronograph named the UNICO. The UNICO movement comes to life inside the King Power case. Featuring the first chronograph movement produced entirely in-house by Hublot, the King Power UNICO is symbolic of the brand's progress towards verticalisation.
(03/2010) Look up at the sky… Surrender yourself to the luxury of its vastness and the pleasure of color. Marvel at the breathtaking canopy of stars: this is the challenge of The Heure Céleste. This collection has been conceived by Jaquet Droz as a magical night portrayed in sparkling gems. Sapphires and tsavorites depict the spheres of a dazzling fireworks display, soft blue and vivid green but there is also the warmth of orange and yellow, and the delicacy of pink… an explosion of colors like the photograph of a magical moment that never comes to an end.
(03/2010) If history is made of a succession of calendars, some stories escape the bounds of time. Stories of the experience acquired since 1888, stories of a “Swiss Made” know-how, stories of a special taste handed down with a commitment to detail, the Atlantic brand’s Worldmaster Original 1888 Limited Edition defies time altogether, subtly elegant, mingling tradition with modernity.