Customers test watches on their wrist

Hublot presents its new WATCHTESTER display

(05/2010) The display case debuted by Hublot at the front of its stand during Baselworld 2010 was far and away the most remarkable attraction at the Fair! It enabled each visitor to see how a watch would look on their wrist, with a choice of models and sizes available. A revolutionary concept in exhibition display cases, the "WatchTester" is accessible to the general public and allows different watch models, sizes and colours to be tried out.

Four artists create new work

New Watches: Swatch & Art Collection

(05/2010) Swatch has expanded its popular Swatch & Art Collection with new watches by four contemporary artists and designers working in a broad range of mediums and styles. Indian fashion designer Manish Arora contributes a wonderfully colourful Bollywood-inspired ‘movie’ watch, while French artist, writer and film director Enki Bilal presents two Gents in the signature style of his many graphic novels and comic books.

Identical in size and shape

Infringement against FORTIS copyright!

(05/2010) The FORTIS B-47 CALCULATOR Automatic was the recent example of an impudent falsification. The case is identical in size and shape following the FORTIS original and houses a quartz movement. Altogether most characteristics are almost identical, such as the typical FORTIS B-47 CALCULATOR “watch face” with its turnable inner ring. The dial figuration is optically resembled, luminous florescence is missing.

Auction at Sotheby’s in Geneva

IWC Big Pilot’s Watch Edition Antoine de Saint Exupéry in platinum

(05/2010) On 9 May 2010 at Sotheby’s “Important Watches” auction in Geneva, an IWC Schaffhausen watch will be sold of which only one exists in the world: the Big Pilot’s Watch Edition Antoine de Saint Exupéry in platinum. This icon of Swiss-manufactured aviator watches is highly distinctive both in terms of looks and functionality. Its sporty elegance features a high-calibre platinum watch case, tobacco brown dial and a special back engraving depicting Saint Exupéry as a military pilot.

Reminiscence of the roots of timetaking

PANGAEA, the elegant thin watch from MeisterSinger

(05/2010) The name PANGAEA derives from the primeval supercontinent. All continents had still been united in the age of carbon. With it’s 40 mm casing diameter the PANGAEA stands exactly between its older siblings. They both have the unique design of the dial in common. But regarding the casing, they are completely different. The PANGAEA emanates elegance and delicateness.

Finest watchmaking traditions

Baume & Mercier Classima Executives XL Open Balance and Power Reserve

(05/2010) This model inspired by the finest watchmaking traditions is endowed with a high-end movement and equally noble finishes. An opening at 12 o’clock reveals the balance oscillating beneath the silver-colored dial with a “grain d’orge” guilloché décor, while the power reserve is displayed by an 18-carat red gold hand moving across a dedicated indicator at 6 o’clock.

Passing on the fire

Young Watchmakers follow in the footsteps of Ferdinand A. Lange

(04/2010) David Weber is happy. He has cleaned and regulated the customer’s watch, fitted and aligned the spring, and checked all the adjustments. He has assembled the movement and rechecked its accuracy over the course of a test run of several days. Now he is putting the watch back into its case. If it had been necessary, he would also have filed the bevelled edges and renewed the polish. He is trained to do so. In 2008 he passed his final examinations at the Lange Watchmaking School with flying colours.

Crafted in titanium

Pioneering character: LADOIRE Roller Guardian Time Punk White

(04/2010) As an expression of LADOIRE's horological grammar, the Roller Guardian Time Punk White immediately invites attention. Introducing an unforeseen style, this timepiece combines technical supremacy with a side-glance at Punk Rock aesthetic codes. Clad in white, this striking model anticipates future trends and adorns time with a magically Haute Couture dimension.

Classic Colors, Sporty Design

The Three New Primus Models from Hanhart

(04/2010) Watch manufacturer Hanhart launched the world’s first affordable mechanical stopwatch in 1924. Hanhart introduced their first Chronograph Series in 1938, with the legendary single-button model, “Caliber 40,” whose replica, Primus, from the Vintage Line “Made in Germany,” has become a treasured collector’s item.

Perfect combination of watch and bracelet

Swarovski ELIS: Craftsmanship and the technical prowess of Swiss watchmaking

(04/2010) This square-shaped piece offers a new example of the marriage between Swarovski craftsmanship and the technical prowess of Swiss watchmaking. Two new versions have been added to a line which already offers leather, rubber and Crystal Mesh variations.
The “Elis” watch is now available in grey, as well as an blue Crystal Mesh option which is a Limited Edition (just 2’222 pieces will be produced) to be released in conjunction with the Swarovski Spring/Summer 2010 jewellery collection.

German Engineering – Swiss Made

Hanhart Launches Three New Primus Models

(04/2010) After the successful launch of their exclusive collection of mechanical wristwatches in 2009, the watch manufacturer Hanhart begins 2010 with three new Primus models. The new collection immediately became a sign of the times. An exclusive, sporty chronograph line, consisting of a few select pieces, elegantly designed, combining the historical element with the latest technology – and with the unmistakably unique signature that has distinguished Hanhart since 1938: the red button that safeguarded pilots from accidentally resetting the deceleration time.

Water-resistance to 200 meters

Baume & Mercier Classima Executives Magnum XXL Chronograph

(04/2010) Teamed with a black vulcanized rubber strap and equipped with a mechanical automatic movement, this sophisticated chronograph has been treated to a new XXL (44 mm) case design endowed with distinctive attributes. The fluted case in polished/satin-finished and sand-blasted steel is reinforced by profiled push-pieces. The screw-down case-back guarantees water-resistance to 200 meters.

Unique vision of time

Swarovski ROCK ’N’ LIGHT AVANT TIME N°2

(04/2010) Following the “Avant Time” concept and the success of the “D:Light”, Swarovski is continuing its avant-garde design approach by creating an exceptional piece that expresses its unique vision of time. The “Rock ’n’ Light” is a true style icon. The definition of both a timepiece and a design object, it pays homage to crystal in dramatic fashion. With over 115 years of faceting experience, all of Swarovski’s unique expertise has been distilled into this revolutionary watch.

Presentation during the 8-hour Castellet racing event

The first AMVOX to combine the chronograph and a world time clock

(04/2010) Presented on the Paul Ricard circuit during the 8-hour Castellet racing event, where the Aston Martin Racing stable distinguished itself brilliantly in 2nd place with the drivers Harold Primat, Stefan Mücke and Adrian Fernandez, the AMVOX5 World Chronograph opens a new chapter in the partnership between Jaeger-LeCoultre and Aston Martin, and continues to combine horological expertise and automobile performance in a refined manner.

Sophisticated dress watch

Well designed wacth-combination: CANDINO D-Light

(04/2010) This contemporary and sophisticated dress watch seduces with its refined lines, graphic effects, and harmonious embellishments. The watch is enhanced by 48 zircons, delicately positioned on the bezel in a trapezoid setting. The curves of the PVD-treated case associated with the oval of the counters underline the femininity of the model. On the dial, the date hand and the day of the week add an original geometry to the display, while the “Candino” symbol positioned at 12 o’clock provides a graphic element.