Colour into our lives!

Louis Erard Goes On Summer Time

(07/2010) At last it’s summer! Time to put some colour into our lives! While Mother Nature is decked out in all her glory, Louis Erard is decorating ladies’ wrists with a line of bright, colourful timepieces. Designed for connoisseurs of fine mechanical watchmaking, this new line in the Emotion collection reflects the watchmaker’s credo to perfection and encapsulates its commitment to “Haute Horlogerie at affordable prices”, the enduring signature of all its creations.

Advanced by name, advanced by design

New watch: ORIS BC3 Advanced

(07/2010) In February this year, Oris celebrated 10 years of our famous BC3 aviation collection by announcing the launch of the Oris BC3 Sportsman, the first watch from the redesigned BC3 collection for 2010. The second watch in the new collection, the BC3 Advanced, has now arrived! "Advanced" is the aerobatics class for experienced pilots and was influenced by Oris’ partnership with display pilot Don Vito Wyprächtiger.

Technology by OMEGA

Solar Impulse completes successful Night Flight

(07/2010) All through the night. When the Solar Impulse prototype airplane touched down at the airfield in Payerne, Switzerland on the morning of July 8th, 2010, it had already made history, having flown all night long powered only by the energy collected in its solar cells the day before. That morning, the sun, which played such a key role, rose on a new era in aviation.

Head-Spinning Performances

Recalling the famous barnstormers: The Breitling Wingwalkers

(07/2010) An exceptional new team is flying under Breitling colors: the Breitling Wingwalkers, featuring acrobats dancing on aircraft wings in mid-sky. Definitely not for the faint-hearted! The Breitling Wingwalkers bring together within a truly stunning show two different types of aerobatics: one with planes flying in formation, and another with young women perched on the center of the upper wing and performing a synchronized choreography.

Women by Artya

The Coup de foudre collection by Artya

(07/2010) The “Coup de foudre” collection by Artya welcomes the first feminine models imagined and created for women by Yvan Arpa. As a designer of high-end watches featuring rugged designs and distinctive character, Yvan Arpa had thus far made only timid incursions into the field of ladies’ watches. Apart from the gem-setting sometimes used on models suitable for both men and women, such as the White Star Tourbillon, he had never previously conceived a case or dial specifically intended to appeal to women. But now he has…

Launch date: September, 2010

The AQUARACER 500M CALIBRE 5 FULL BLACK

(07/2010) Power, contrast, and strength: the all-black AQUARACER 500M is an audacious watch designed for men who stand out. It houses a TAG Heuer Calibre 5 Automatic movement inside its fine-brushed titanium case, which is 43mm wide and black-titanium carbide coated. The screwed-in crown is black “soft-touch” rubber coated, as well as the unidirectional turning bezel which also bears a yellow luminescent dot at 12 o’clock.

A blue blooded racing hero

The Oris Williams F1 Team Day Date

(07/2010) In its seventh season as the Official Watch Partner of AT&T Williams, Swiss watch manufacturer Oris combines its own signature motor sports style with exclusive Williams F1 team elements to create a slick standout sports watch. The 44mm black stainless steel case and slotted dial are the familiar face of the Oris Williams F1 Team collection.

80 young photographers exhibit their work

Jaeger-LeCoultre sponsors the reGeneration2 exhibition

(07/2010) After sponsoring the first exhibition in 2005, Jaeger-LeCoultre is once again supporting the Musée de l’Elysée in Lausanne and the reGeneration2 exhibition. This exhibition, running from 19th June to 26th September, features the work of 80 promising young photographers from 30 countries.

New multifunction wrist instrument

BREITLING CHRONOSPACE - The new instrument for Pilots

(07/2010) Sturdy, efficient, accurate: Breitling has created a new multifunction wrist instrument that will find its place in all cockpits – and is distinguished both on the ground and in the air by its innovative design featuring a star-shaped bezel. In 125 years, Breitling has launched a number of stellar models intended for pilots, including the famous Navitimer with its circular slide rule capable of handling all the essential calculations relating to airborne navigation.

Making waves

Water - TAG Heuer`s deepest Design Source

(06/2010) TAG Heuer’s passion for the dreamworld of open seas and the demanding challenges of professional diving and sailing is as legendary as its love for the open road and the world of motor sports. The Swiss brand patented its first water-resistant case in 1895 and launched its first water-resistant wrist chronograph in 1939. In 1942, it presented its first regatta stopwatch, the YACHTING timer.

Sporting new colors

A new look for the Breitling Jet Team

(06/2010) Thanks to strong colors and a high-impact design, the Breitling Jet Team – the world’s only professional civilian flight team performing on jets – is aiming for new heights with an entirely redesigned black, anthracite grey and metal grey livery. A powerful, taut and dynamic appearance to match its soaring accomplishments.

Sun, Moon and Stars

Timeless, elegant design: Chronoswiss Sirius Triple Date

(06/2010) The Sirius model had Chronoswiss moving the measuring stick to an extremely high place: the name of this new model family comes from the brightest star in the night sky. Like little brother Sirius, the Triple Date is also characterized by timeless, elegant design, proving that sometimes less is indeed more.

Very Limited!

TAG Heuer and the Porsche Club of America launch a Collector’s Watch Edition

(06/2010) TAG Heuer celebrates 55 years of the Porsche Club of America (PCA) by manufacturing a 55-piece limited edition for the largest single-brand club in the world. It is no coincidence that the PCA has chosen TAG Heuer as its partner for the limited edition watch, which is based on famous racing heritage.

Worldwide Time

Chronoswiss presents Timemaster Chronograph GMT with Second Time Zone

(06/2010) Sporty cosmopolitan looking for international challenge: the Chronoswiss Timemaster Chronograph GMT with second time zone allows its wearer to be well oriented anywhere in the world. A bright red GMT hand and a bezel with 24-hour divisions allows a second time zone to be quickly and easily seen at a glance, making this watch a helpful partner for business trips.

A Breitling just for women

New watch: Breitling Galactic 36 automatic

(06/2010) Women wishing to fly Breitling will no longer need to resort to choosing a men’s watch or borrowing that of their significant other! The brand with the winged B has created a model blending the legendary quality of its «instruments for professionals» with an ultra-feminine design inspired by the world of luxury aviation.