BASELNEWS 2010Style as a heritage: Atlantic Worldmaster Art Déco
Once the leather strap (black or Burberry) of the Worldmaster Art Déco has been adjusted, it is not only the heart of the ETA 2804 movement that can be heard beating. As if the hands of time were turning in the opposite direction and suddenly past eras and faces are passing by... Grandfather? Father? But of whom or what does the Worldmaster Art Déco make you think? The warm feeling of a familiar object! The one that is kept – who knows for sure – to be handed down one day.
However, there is no doubt, thinking about it properly! The 40mm diameter of the 316L – the best - stainless steel case and the anti-reflection and scratch-resistant sapphire crystal confirm the model’s latest technology loud and clear. Could it be the finesse of the engine-turning producing the ingenious effect of light dancing on the solar finish of the dial, available in silver, black or champagne? Or the delicacy of the indexes and even numbers, all luminescent and hand-mounted on the minute-ring, or the date display at three o’clock. Or is it inspired rather by the Speed-Switch itself, this mechanism patented by Atlantic from 1960 that enables the rapid date change display. It makes no difference. The Worldmaster Art Déco features are so discreet that it’s almost surprising to learn that it is water-resistant to 50 metres, a reminder that water-resistance is also one of the Atlantic Brand’s historical specialities.
And what if the emotion were simply aroused by its timeless classicism? A quality that allows it to be worn in any circumstances, since sobriety and refinement never go out of fashion. May the Art Déco designers, who in their day were expressing their desire to create a new way of life, be reassured; Atlantic is indeed preserving the heritage of their style!