For the past 40 years, Porsche Design has epit-omised functional and puristic watch design. The ornamental elements of the luxury brand's timepieces are limited to the hands, the minute markings and clear writing on the dial. Professor Ferdinand Alexander Porsche, who founded Porsche Design, had no interest in decoration for the sake of decoration. For him, the aesthetics of a product arose from considering form and function as equal partners.
