BASELNEWS 2010MIDO MULTIFORT Lady Diamonds - Aspects of Streamline
The Mido Multifort line presents its first ladies' watch. The Lady Diamonds automatic is a study in smooth curves. Its dial, featuring circular Geneva stripes decorations and set with eight diamonds, gives it great elegance. This timepiece will delight women who wish to wear on their wrist a watch combining aesthetic beauty and advanced technology. Mido now brings to Streamline a resolutely feminine appeal.
Every age has its own challenges and innovations. The launch of streamlined styling shortly after the birth of industrial design in 1929 was a major turning point in product creation. From now on the focus was on aerodynamic lines and pragmatic ergonomics, while making extensive use of steel and material treatments which enabled certain natural constraints to be mastered and aesthetic standards met.
It was in 1934 that the watchmaker Mido (Swatch Group) first launched its Multifort collection. Led by Georges Schaeren, the engineers and technicians at Mido developed the Multifort. Dependable, robust and resistant with real allure, these qualities made it a reference for rigour and high standards as soon as it was launched on the market.
The Multifort Lady automatic features many details and delicate touches that unmistakably confirm the watch manufacturer’s attachment to this period. Strong, with a diameter of 38 mm and water-resistant up to 100 m, the new Multifort Lady Diamonds automatic straight away stakes its claim as a remarkable model whose elegance, beauty and advanced technology will satisfy every demand of the woman of today.
Beneath the scratch-resistant sapphire crystal, the dial with its Geneva stripes decorations explores every aspect of Streamline. The Geneva stripes decorations are circular and set with eight diamonds, two subtle touches that breathe charm and refinement into this timepiece. The lover of fine watches will also be delighted to discover, via the transparent case-back, all the magic of an elaborate and superbly decorated automatic movement. This model is also available with a steel bracelet or stainless-steel case with rose PVD treatment and genuine leather strap with crocodile look.