Almost as good as a real watchmaker
The expert courses of the LANGE ACADEMY have started
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| LANGE ACADEMY |
(02/2010) With the establishment almost three years ago of the “A. Lange & Söhne Akademie”, the traditional watch brand has been making an active contribution to the quality of advice pro¬vided in the superior watch retail sector. In the meantime, the first “Lange Experts” have left the academy after completing the third – and highest – level of the training programme.
The fascinating workshops opened up doors to the students that normally remain firmly shut to visitors. For instance, product developers explained the origins of a new watch model from the initial idea through to series production. Technical experts gave insights into the secrets behind the production of the Lange balance springs and into the rigorous test conditions undergone by new developments in the company’s own test laboratory. Plus, the budding experts were able to try out some of the tools for themselves in various practical tasks at the watchmaker’s table. Under the instruction of Lange’s finishers and engravers they were introduced to the typical Lange decoration techniques like the polishing of the tiny gold chatons by hand and the decoration of a German silver three-quarter plate with the characteristic perlage.
The aim of the Expert Course is to increase awareness of the watchmaking expertise at A. Lange & Söhne and to familiarise dealers with the special features of the watchmaking complications and with superior new products.
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