WATCH BRAND VICTORINOX SWISS ARMY LAUNCHED ITS APPLICATION FOR THE iPHONE
Victorinox Swiss Army is the first watch company to introduce its timepieces interactively on the iPhone to the 25 millions of estimated users in 2009. Indeed, an application to upload for free in the « App Store » of Apple has been developed and is already available since Tuesday, March 24, just before the beginning of the 2009 edition of BaselWorld, the Watch and Jewelry Show in Basel, Switzerland. Thanks to this application, the iPhone users will be able to live a « never seen before » brand experience.
This is then the occasion for Victorinox Swiss Army to unveil its timepieces and other product categories in a particularly significant context, the 125th anniversary of the mother company (maker of the Original Swiss Army Knife).
The application in details
Victorinox Swiss Army is then the first watch brand that realized the importance of the iPhone as a communication tool for its products. This application includes practical and interactive functions allowing for example to the user to scroll the timepieces collection through the touch screen of the iPhone, to try the desired timepieces in real size by placing the iPhone horizontally on the wrist or to access to all the characteristics of the related product with a gentle touch on the screen. The function « 3D Timepiece » allows to visualize the Chrono Classic XLS Multi-Task from every angle as well as to test interactively the related functions. Additionally to the « Store Locator » that shows the way, thanks to the GPS function, to the closest Victorinox Swiss Army point-of-sale, the application will inform the user on all the news related to the maker of the Original Swiss Army Knife, including the launch of the anniversary products.
With its «App» for the iPhone, Victorinox Swiss Army shows its capacity to create multifunctional tools. They reflect the firm's philosophy and its strong values. Moreover, in addition to the iconic design, they all have in common an unparalleled quality, a high reliability and an unconditional functionality - they remain true companions for life. In addition to the application for the iPhone, a WAP site is also being implemented to reach all other mobile users. This optimized website for mobiles will be launched this Spring.