Timeless forms Mido Belluna - a watch of true Design
In 2008, Mido innovates with the creation of a new line, Belluna. This collection, an alliance of style and quality, embodies with true respect the spirit and culture of Swiss watchmaking, asserted as a mark of true design. The Belluna draws its inspiration from the timeless forms of Art Deco architecture and displays the most topical technical features to attract today's well-informed male clientele.
As the latest of the Mido collections, Belluna faithfully reflects the philosophy which has established the reputation and success of the Swiss watchmaking house: design with clear and assertive lines allied to technical mastery and choice of the finest materials and components. This ambition is perfectly mastered in the different models and illustrated once again in this new line designed in Le Locle.
The Belluna pays creative tribute to one of New York's landmark skyscrapers, the Chrysler Building. With its impressive metal-clad steel frame and streamlined silhouette, surmounted by a spire which is lost in the clouds, this building has been one of the most admired monuments in the world for nearly a century. Its perfectly successful architecture, a skilful blend of elegance and strength, has been the source of inspiration of this new Mido model.
The watch design recalls the remarkable features of this jewel in the crown of Art Deco architecture. The steel case embodies the understated geometrical forms which still attract keen admiration for this 1930s style. Its formal simplicity endows this timepiece with strong structural cohesion. The curves are harmonious and unusually soft, but the interest stems from the contrast created by the presence of the indexes with their straight lines and right angles. The half-moon shaped openings which reveal the date at 3 o'clock and the day at 9 o'clock are a reminder of the arches surmounting the Chrysler Building, just as the hands are reminiscent of the spire which rises majestically into the New York skyline.
The innovation and bold approach which permitted the construction of this prestigious monument are repeated in the technical elements which will surely attract male buyers who are sensitive to these progressive values. A sapphire crystal protects the dial and guarantees a scratch-proof surface, The transparent back is screw-fitted, as too is the crown. The Belluna model, water-resistant to 100 m, is fitted with a COSC certified self-winding chronometer movement which strengthens Mido's position in this market segment and gives its proud owners the benefit of absolute precision at all times.
A genuine leather strap, fitted with a folding clasp with two push pieces, adds the final touch of classical elegance for a watch which will come as an agreeable surprise to lovers of timeless aesthetics.