BASELNEWS 2009UNION GLASHÜTTE - Perfect understatement
Simply time. Noramis by UNION GLASHÜTTE is the German watchmaker's first collection that includes both men's and ladies' models. Consistently simple and classic in design, these watches focus on the essential: displaying the hours and minutes. Perfect understatement expressed by a timeless design and high quality craftsmanship, continued inside the watch.
With its clearly structured dial, with its crisp digits, tapered indices and pointed hands, the Noramis men's model is reminiscent of those classic watches that lose none of their fascination over time. This timeless retro look is emphasised by the curve of the sapphire crystal, and its anti-reflectiv coating on both sides. The anthracite-coloured dial is also curved, accentuating the fine shimmer of the sunburst finish particularly well. An unembellished bezel and beautifully rounded stainless steel strap lugs form the perfect frame, opening out into an elegant brown leather strap with crocodile grain.
The Noramis ladies' model is based on the same classically beautiful design, although it is a little more extravagant. The dial is decorated with ten diamonds, creating discreet highlights between the two digits at 12 and 6 o'clock. A black leather strap with crocodile grain rounds off its noble appearance.
The high-quality craftsmanship on both models is of course continued inside the watch. A screwed-on sapphire crystal back affords a view of the automatic movement with 42-hour power reserve, which is refined with exclusive UNION GLASHÜTTE components on both the ladies' and men's models. The rhodinised rotor bears the skeletonised brand lettering and is decorated with the Glashütte stripe finish. The timepieces are water-resistant to 100 metres/10 ATM.
With the Noramis collection, Union Glashütte stays true once again to the motto of its founder Johannes Dürrstein: Watches which have everything to make them accurate and beautiful but nothing to make them expensive. The men's model with leather strap is available from € 1’380.00 / CHF 1’920.00 (RRP). The ladies' model with leather strap is also available from € 1’380.00 / CHF 1’920.00.