Preview BASELWORLD 2013The Omega Ladymatic more lustrous with a golden combination
Omega’s Ladymatic has long been at fashion’s forefront with its feminine design and state-of-the-industry mechanics. Now, with new models featuring stainless steel and 18K gold, the collection has become even more eye-catching.
The dramatic dial, available in deep brown or pure white mother-of-pearl, is decorated with an enchanting supernova pattern and set with 11 diamond indexes in 18K gold holders. The polished hour, minute and seconds hands are also crafted from 18K gold. A domed scratch-resistant sapphire crystal treated with anti-reflective treatment on both sides protects the unique dial.
The 34 mm case, with its polished or diamond-paved stainless steel bezel, features a single «Brilliant Omega Cut» diamond on the polished screw-in crown. Decorative 18K red or yellow gold waves grace the outside of the case with white, or brown ceramic between the rings and a titanium inner casebody. The bicolour Ladymatic is presented on an 18K red or yellow gold and stainless steel bracelet, or on a graceful satin-brushed white or brown leather strap.
Nicole Kidman stars in Omega’s new Ladymatic campaign
Omega is celebrating the global launch of its new Ladymatic campaign in particularly dramatic fashion. The new Ladymatic models have been introduced at an event in Vienna on the 23rd of March and the international marketing campaign, including print, web and television advertising, will be debuted at the same time.
Once again, superstar Nicole Kidman, the «face of the watch», will be featured in the television commercials as well as the print and web advertisements. The Oscar-winning actress has been associated with the Ladymatic line since it was launched in October of 2010.
The Ladymatic has lived up to its ambition to prove that an uncompromisingly fashionable timepiece with a remarkable mechanical movement would find a following among discerning women around the world.