International symbol of luxury

The Vendôme Column is lit by Hublot!

(12/2010) Friday the 3rd of December 2010, 5.30 pm: Hublot CEO Jean-Claude Biver flicked the switch to illuminate the Vendôme Column in lavish celebration of its bicentenary and to mark the opening of the new Hublot boutique at 10, Place Vendôme. Attendees included Béatrice de Plinval, President of the Comité Vendôme, Isabelle Lemesle, President of the French Centre for National Monuments, Danièle Pourtoud, Deputy Mayor of Paris with responsibility for cultural heritage and Jean-François Legaret, mayor of the 1st arrondissement, all of whom gathered around the Hublot clock which provided the countdown to the event.

Caesar Awards Gala in Bucharest

Jean-Claude Biver and Hublot awarded

(12/2010) The Caesar Awards represent the most coveted distinctions for luxury brands in Romania. Over 250 VIP guests, including personalities from the business and public service communities as well as sports legends the likes of Ilie Nastase and Nadia Comaneci, attended the Caesar Awards Gala at the Athenee Palace Hilton in Bucharest. After a presentation of the trends for 2011, it was time for the highlight of the evening: the Caesar Best Honoris distinctions. The awards are bestowed by the subscribers of Caesar, Romania’s first and foremost luxury magazine, who voted for the most relevant products and services from six categories in the international luxury industry.

The greatest racing driver of all time

Michael Schumacher becomes the new Audemars Piguet icon

(11/2010) Within the symbolic setting of Meilenwerk, a former railway freight station reconverted into an exhibition facility for classic cars, Audemars Piguet CEO Philippe Merk officially welcomed Michael Schumacher into the AP family, of which the German driver thus becomes the new icon. An authentic living legend with his seven world championship titles, Schumacher holds the most prestigious records in motor racing. His 68 pole positions, 91 victories and 154 podium finishes on all the world’s major tracks make him the greatest racing driver of all time. After his return to competition in 2010, next season, we will see him competing in the 18th world championship of his incomparable career!

150m through an underwater cave

Carlos Coste sets new Guinness world record for freediving

(11/2010) Carlos Coste has created a new Guinness world record for freediving, after swimming 150 metres through a cave using no apparatus. The Venezuelan was armed with only a torch and a monofin - a single giant flipper worn on both feet - when he made the death-defying dive. The 34-year-old soared through a passage inside Dos Ojos, a colossal cave network that twists for 31 miles under Yucatan, Mexico.

Grand Prix de l'Horlogerie de Genève

A wonderful tribute to the Chronomètre à Résonance

(11/2010) For the 7th time since 2002, François-Paul Journe is acclaimed by the Grand Prix d’Horlogerie de Genève for his exceptional horological creations. This makes him the most awarded contemporary watchmaker of his generation, without including the other numerous awards he received around the world. This prestigious award is a wonderful tribute to the Chronomètre à Résonance, celebrating today, with a new interpretation, the 10 years of this remarkable complication. It is a fortunate coincidence to be rewarded on the 10th anniversary of the Grand Prix d’Horlogerie de Genève.

Grand Prix de l'Horlogerie de Genève

Best watch of the year: TAG Heuer Carrera 1887

(11/2010) The TAG HEUER CARRERA 1887 CHRONOGRAPH has been named the 2010 Swiss Watch of the Year in the Grand Prix de l'Horlogerie de Genève’s prestigious “La Petite Aiguille” (“Small Hand”) category. The Grand Prix de l'Horlogerie de Genève is the Swiss watch industry’s most prestigious award competition. The prize of “La Petite Aiguille” rewards the best watch of the year whose price is under 5,000 Swiss francs (,166USD). The victory marks the sixth time in 10 years that TAG Heuer has been singled out for its engineering and design prowess

A behind-the-scenes look

The making of OMEGA’s Olympic golf commercial

(11/2010) Golf will return to the Olympic Games in 2016 for the first time since 1904. OMEGA has created a television commercial to welcome it back to the world’s most prestigious sporting platform for the first time in well over a century. Discover here the making of OMEGA’s Olympic golf commercial! The spot, which features Spanish golf star Sergio Garcia, was recorded at different locations around the world.

3 December 2010

Hublot illuminates the Vendôme Column!

(11/2010) On 3rd December 2010, the Comité Vendôme and Hublot will light up the Vendôme Column to mark the monument's bicentenary (it was erected by Napoleon I in 1810 to commemorate his Grande Armée). At 17.30, Jean-Claude Biver, Hublot's CEO, will press the button: this is a major first as the Vendôme Column – unlike other monuments such as the Eiffel Tower - has never before been illuminated.

2010 Geneva International Music Competition

Magnificent performance: The winner is Hyo Joo Lee

(11/2010) The Geneva International Music Competition is an event that enables young artists from around the world to reveal their musical talents. The two disciplines featured in the 64th edition were Oboe and Piano. Montres Breguet’s role in the competition is accompanied by a special “Coup de Coeur Breguet” prize that offers a finalist the opportunity of recording a CD with an orchestra.

Launch of the Longines Singapore Gold Cup

Longines embarks on landmark partnership with the Singapore Turf Club

(11/2010) Longines is now the official partner and timekeeper of the Singapore Turf Club for the following three consecutive years - 2010 to 2013. This landmark partnership sees the Singapore Turf Club embarking on a long-term partnership with an internationally renowned watch brand. As part of this partnership, the “Singapore Gold Cup” has been renamed “Longines Singapore Gold Cup”. This inaugural race took place on 14 November 2010.

Test run for the OMEGA Mission Hills World Cup

Celebrities joined pros at Mission Hills Star trophy

(11/2010) Top professional golfers have teamed up with celebrities from the world of sport, cinema and the arts to play in the inaugural Mission Hills Star Trophy at Haikou, Hainan, China from 28-31 October 2010. Swimming legend Michael Phelps came face to face with a Great White Shark on his recent return to China. The 14-time Olympic gold medal winner met golfing great Greg Norman at the Mission Hills Star Trophy in Haikou, Hainan.

Watch Out Evening & Day

High Watchmaking gathering at its best level of execution

(11/2010) Jaeger-LeCoultre was very proud to present some of its latest timepieces on 13th and 14th October in Stockholm, Sweden. This event was organized by one of the major partners of the Manufacture: Nymans Ur and Krons Ur and took place in the Grand Hotel of Stockholm. During the Watch Out Evening & Day, more than 600 participants could attend the presentation by Janek Deleskiewicz, Artistic Director of Jaeger-LeCoultre about the Master Compressor Extreme LAB2 Tribute to Geophysic.

Premier horse racing event in the Southern Hemisphere

Longines Australia: 2010 Melbourne Cup Carnival

(11/2010) Longines was again the official watch for the renowned Melbourne Cup Carnival in 2010 which also marked the 150th Anniversary Year. As the premier horse racing event in the Southern Hemisphere, the Melbourne Cup Carnival, drew crowds from around Australia as well as thousands of followers from around the world during the four days of racing.

An emotional event for the Formula 1 family

500 numbered timepieces: Hublot King Power Ayrton Senna

(11/2010) Viviane Senna, Ayrton Senna's sister and president of the Instituto Ayrton Senna founded in 1994, has chosen the week of the Interlagos Grand Prix as the occasion to bring together only the closest of friends and family of Ayrton Senna to commemorate what would have been the 50th birthday of the driver, who tragically lost his life on the Imola circuit in 1994. To mark this special event, Paramount Pictures have offered Viviane Senna the opportunity to screen the new documentary-film "Senna" directed by Asif Kapadia, produced by Working Title and Universal.

Métiers d’Art limited edition

Vacheron Constantin pays tribute to the Opéra National de Paris

(10/2010) In 2007, Vacheron Constantin became an official sponsor of the Opéra National de Paris. Confirming its firm commitment to the cultural field and its wish to become a full-fledged sponsor, Vacheron Constantin donated a monumental clock christened “Laudator Temporis”, a genuine work of art installed in the atrium of the Opéra Bastille.