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(04/2009) In April 2008, Danica Patrick made history when she became the first woman ever to win a race in the IndyCar® Series. The 2009 Limited Edition watch of this Tissot ambassador celebrates her success – and her unrivalled ability to combine dynamism with stylish femininity. The new Tissot T-Race Danica Patrick fuels precision-timekeeping with elegant design in a limited edition of 4,999 pieces.
(04/2009) Jack W. Heuer is one of the few living legends of the Swiss watch industry. He is Honorary President of the company TAG Heuer and the great-grandson of the company’s founder, Edouard Heuer. His knowledge of the Swiss watch industry is as unique as his knowledge of the brand itself. It was he who launched true classics as the CARRERA, the AUTAVIA and the MONACO.
(04/2009) Over the past several years, Certina and Swiss-born stuntman Oliver Keller have enjoyed a close and fruitful business partnership. As one of Hollywood’s most sought- after stuntmen, Oliver Keller is known for split-second precision, reliability and nerves of steel, making him an ideal ambassador for Certina’s product line DS Cascadeur (French for stuntman).
(04/2009) CASIO Computer Co., Ltd., announced today that the G-SHOCK brand of shock-resistant watches will provide support for the 2009 Red Bull Air Race World Championship, brings world-class race pilots together in a global motor sport competition based on speed and skill. G-SHOCK will be an Official Team Supporter of the Red Bull Air Race World Championship.
(04/2009) In 2009, Tissot marks its eleventh year of successful partnership with English football star, Michael Owen, with a special limited edition watch. The Tissot 2009 PRC 100 Michael Owen Limited Edition teams dynamism with elegance in a stylish chronograph. A sophisticated silver and black colour combination integrates the colours of Michael Owen’s national team and his squad number ‘10’, to bring luck to the 4,999 wearers of this limited edition.
(03/2009) For CERTINA and the BMW Sauber F1 Team, 2009 marks the fifth year of a partnership crowned with success. As we have grown accustomed to seeing in recent racing seasons, the CERTINA logo will adorn the race lollipop – the small sign used to signal to drivers the end of their pit stop – and the helmets and overall cuffs of team drivers Robert Kubica and Nick Heidfeld.
(03/2009) Whether in the arctic, the desert, or the ocean, the robust timepieces of the Timemaster series by Chronoswiss really get around. The sporty Timemaster has proven itself once again, this time as a poised companion for Susi Erdmann. An athlete holding several world champion titles in luge and two-man bobsledding, she had the opportunity to prove herself during an arctic decathlon in Canada’s Yukon.
(03/2009) CASIO Computer Co., Ltd., announced today that it has signed a contract with the Red Bull Racing Formula 1 team to serve as a Red Bull Racing Official Partner for the 2009 season. Under the sponsorship agreement, Red Bull Racing will act as brand ambassador for CASIO’s EDIFICE line of analog metal watches for men.
(03/2009) Cars that drive over water. Cars that drive under water. Cars with transparent bodywork. The Concept Cars, which Frank M. Rinderknecht is developing, give a new meaning to mobility. They are the work of a person, who follows his own path without deviation, just as Carl F. Bucherer, the founder of the Luzern-based watch brand, once did. This was also one of the reasons prompting CEO Thomas Morf and vice-president Marketing Bruno Jufer to get involved as a partner of the Rinspeed sQuba.
(03/2009) Independence, passion and diligence are the values on which the Carl F. Bucherer watch brand is built. The company’s nearly 90 years of watchmaking history promise tradition and the name a byword for integrity. The pioneering spirit and vision of Carl Friedrich Bucherer, who launched his first watch collection in 1919 in Switzerland’s Lucerne, together with the modernity of the 21st century galvanise today’s strongly profiled watch brand.
(03/2009) Today in Nyon, Hublot’s CEO was awarded a new honour from specialized journalists. He was elected “Man of the Year” by Eugenio Zigliotto (Orologi da Polso, Italy), Gabriel Tortella (Tribune des Arts, Switzerland), Stephan Ciejka (La Revue des Montres, France), Pierre Jacques (GMT, Switzerland) and Grégory Pons (Business Montres, watchmaking planet).
(02/2009) Baume & Mercier & Me, the slogan adopted by the Swiss watch brand Baume & Mercier, is embodied this year by two new personalities with which it shares many similarities: internationally recognized, while remaining totally authentic and profoundly human.
(02/2009) On the anniversary of the first century of the Morgan company, Hublot has produced a special Big Bang whose design has been inspired by the AeroMax car: the Aero Bang Morgan. Jean-Claude Biver presented it today in Malvern (GB), at the jubilee firm’s headquarters, in the presence of Charles Morgan.
(01/2009) Brad Pitt had been the ambassador for TAG Heuer for six years, but his contract recently expired. However, the Swiss watch brand was looking for a new and young face.
(01/2009) The relationship between Walter Lange and his watches is a special one. Just like his great grandfather Adolph Lange, he devoted his strength to improving the mechanical time measurement. But he not only loves his watches, he also loves the people of his hometown Glashütte. In the pre-Christmas season, the 85-year-old company founder Walter Lange granted his trainees a very special experience.