Latest technological advances TAG Heuer is Honoured for the Excellence of its Internet Strategy
(11/2009) TAG Heuer has always kept up with the times and embraced the latest technological advances in order to maintain their “avant–garde” status. In this age of social media, TAG Heuer is continuing its pursuit of excellence through its Internet strategy which has been labelled as “brilliant”. It was also awarded first place in the “Watches” category of the "Digital IQ Index: Ranking the Digital Competence of Luxury Brands" survey carried out by the “Luxury Lab” of New York University’s Stern School of Business .
"We are especially proud of this honour which acknowledges our constant desire to develop our brand’s relevance and quality in the new media,” explained Stéphane Linder, TAG Heuer’s Marketing and Design VP.